Originally signed on-the-air on March 13, 1953 as WROM-TV, an NBC affiliate licensed to Rome, Georgia, serving Chattanooga, Tennesee on VHF channel 9.
Channel 9 returned to full-power as ABC affiliate WTVC in Chattanooga on February 11, 1958. It still operates under the original license for WROM-TV.
In 1969, Martin Theaters was sold to Augusta, Georgia businessman J.B. Fuqua. Fuqua also owned WJBF-TV in Augusta, WTVW in Evansville, Indiana, and KTHI-TV (now KVLY-TV) in Fargo, North Dakota. Over the next few years each station was sold with WTVC being purchased in 1980 by the Belo Corporation of Dallas, Texas. In 1984, Freedom Communications bought the station along with KFDM in Beaumont, marking the newspaper chain's second television acquisition. Belo put WTVC and KFDM on the market after it announced plans to purchase Corinthian Broadcasting from Dun & Bradstreet so that the company could comply with the FCC-mandated ownership limit of five VHF television stations which was in effect at the time.
Logo with gradients (taken from an old version of the station's website via the Internet Archive)
WTVC station ID from 1991
WTVC NewsChannel 9 from 1991
WTVC Darrell Patterson Volunteer Challenge promo ID from 1991
WTVC Live! With Regis and Kathie Lee promo from 1992
Logo with slogan from 1993
WTVC Station ID from 1994
WTVC Station ID from 1998
NewsChannel 9 Tennessee Valley Tour from 1998
WTVC Station ID from 2002
The "Circle 9" by itself
Freedom announced on November 2, 2011 that it would bow out of television and sell its stations, including WTVC, to the Sinclair Broadcast Group. The group deal closed on April 2, 2012.
Web header/monochrome version, with different fonts for "NewsChannel"
1Owned by Tennessee Broadcasting and operated by Sinclair under an outsourcing agreement. 2Nominally owned by Cunningham Broadcasting and operated by Sinclair under an LMA. However, trusts belonging to members of Sinclair's founding Smith family control almost all of Cunningham's stock. 3Operated by Nexstar Media Group under an LMA. 4Owned by Second Generation of Iowa, Ltd. and operated by Sinclair under a LMA. 5Owned by Manhan Media and managed by Sinclair. 6Owned by Howard Stirk Holdings, operated by Sinclair under an LMA. 7Owned by Mercury Broadcasting Company and operated by Sinclair. 8Owned by Deerfield Media and operated by Sinclair under an LMA. 9Owned by Roberts Media, but operated by Sinclair. 10Owned by Mitts Telecasting and operated by Sinclair. 11Owned by GOCOM Media and operated by Sinclair. 12Owned by Waitt Broadcasting, but operated by Sinclair under an SSA. 13Owned by Granite Broadcasting Corporation and operated by Sinclair through a JSA and SSA. 14Owned by New Age Media and operated by Sinclair under an MSA. 15Owned by MPS Media, but operated by New Age Media under an LMA. 16Co-owned with Metro-Goldwyn-Mayer. 17Owned by Diamond Sports Group, a joint venture of Sinclair and Entertainment Studios. 18Co-owned with Yankee Global Enterprises, The Blackstone Group, Amazon, RedBird Capital and Mubadala Investment Company. 19Co-owned with Chicago Cubs. 20Owned by Sinclair and operated by Jukin Media. 21Owned by Palm Television, L.P. and operated by Cunningham Broadcasting under an LMA.