The FCC selected Holt-Robinson in early 1982 for the channel 40 license and obtained the NBC affiliation for the Tallahassee market. The company planned a January 30 launch date for the station to coincide with NBC's broadcast of Super Bowl XVII (due to the delays regarding channel 40's launch it was ultimately carried on NBC's existing Florida affiliates via cable in that area). However, the plan was dashed during construction of the station's tower. The station finally made its debut on April 21, 1983 using an temporary antenna. Previously cable providers relied on either WALB (channel 10) from Albany or WJHG-TV (channel 7) from Panama City for NBC programming.
1986–1996[]
In August 1991, Paramount Domestic Television sued Holt-Robinson for broadcasting Cheers after having the rights revoked for nonpayment. Due to this, Holt-Robinson filed for Chapter 11 bankruptcy protection. In 1993, Holt-Robinson was placed onto receivership. In 1994, Soundview Media Investments planned to purchase channel 40 and WHHY-AM-FM in Montgomery. After Soundview's bid failed to close, Guy Gannett Communications purchased channel 40 in 1996.
1Owned by Tennessee Broadcasting and operated by Sinclair under an outsourcing agreement. 2Nominally owned by Cunningham Broadcasting and operated by Sinclair under an LMA. However, trusts belonging to members of Sinclair's founding Smith family control almost all of Cunningham's stock. 3Operated by Nexstar Media Group under an LMA. 5Owned by Manhan Media and managed by Sinclair. 6Owned by Howard Stirk Holdings, operated by Sinclair under an LMA. 7Owned by Mercury Broadcasting Company and operated by Sinclair. 8Owned by Deerfield Media and operated by Sinclair under an LMA. 9Owned by Roberts Media, but operated by Sinclair. 10Owned by Mitts Telecasting and operated by Sinclair. 11Owned by Granite Broadcasting Corporation and operated by Sinclair through a JSA and SSA. 12Owned by New Age Media and operated by Sinclair under an MSA. 13Owned by MPS Media, but operated by New Age Media under an LMA. 14Owned by Main Street Sports Group 15Co-owned with Yankee Global Enterprises, The Blackstone Group, Amazon, RedBird Capital and Mubadala Investment Company. 16Co-owned with Chicago Cubs. 17Owned by Palm Television, L.P. and operated by Cunningham Broadcasting under an LMA. 18Operated by Marquee Broadcasting under an SSA. 19Owned by Standard Media, but operated by Sinclair under an SSA.
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