In 2002, UPN unveiled a new logo. The station's logo was updated accordingly.
On July 8, 2005, Belo Corp., the parent company of WWL-TV, agreed to purchase WUPL from Viacom. However, the sale was delayed to February 26, 2007 due to complications related to Hurricane Katrina and a lawsuit that followed regarding the sale's enforceability. In the meantime, WUPL switched to MyNetworkTV in 2006 when UPN and The WB merged to form The CW and WNOL-TV affiliated with the new network. In 2013, WUPL became part of Gannett (later TEGNA) when it acquired Belo.