Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1949-1950 1950-1954 1954-1963 1963-1969 1969–1974
1949-1950 1950-1954 1954-1963 1963-1969 1969–1974
1974–1977 1977–1978 1978 1978–1986 1986–1996
1974–1977 1977–1978 1978 1978–1986 1986–1996
1996-1998 1998–2002 2002–2013 2013–2018 2018–present
1996-1998 1998–2002 2002–2013 2013–2018 2018–present

WOIC-TV[]

1949–1950[]

WOIC Channel 9 (1949)

WUSA originally signed on the air on January 16, 1949, as WOIC-TV, as a primary CBS affiliate on VHF channel 9. The fourth TV station in Washington, D.C. was originally owned by the Bamberger Broadcasting Service, a subsidiary of R. H. Macy & Company.

WTOP-TV[]

1950–1954[]

WTOP ident 1949

The Washington Post purchased the station in June 1950, and changed its callsign to WTOP-TV.

1954–1963[]

WTOP-TV9 (1954 ID)

1963–1967[]

Wtop60s-1-

1967–1969[]

Wtop67

1969–1974[]

WTOP - 1969
Designer:  Unknown
Typography:  Custom

Helvetica (WASHINGTON, D.C.)

Launched:  1969

A similar logo was also used by fellow Post-Newsweek stations WPLG, WFSB, and WJXT, and channel 9's then-radio cousin, WTOP-AM.

1974–1977[]

WTOP-TV9 (1974)

This logo was famously used in the station’s 1975 campaign “The One and Only TV 9”. Even though the logo changed in 1977, the slogan still lived up until the mid-2000s.

1977–1978[]

WTOP-TV9 (1977)

WDVM-TV[]

1978[]

WDVM-TV9 (1978)

On June 26, 1978, Post-Newsweek Stations exchanged WTOP-TV with the Evening News Association's WWJ-TV (now WDIV-TV) in Detroit. That same day, WTOP-TV changed its call letters to WDVM-TV, with the new call letters representing the initials of the areas which channel 9 serves: District of Columbia, Virginia and Maryland.

1978–1986[]

WDVM 9 1979

When this logo was introduced, it was rendered in a "plexiglass" style, with the shadows forming the overall design; the '9's underlying shape was thin.

WUSA[]

1986–1996[]

WUSA 9 TV

On July 4, 1986, WDVM-TV changed its callsign to the current WUSA in recognition of the station being located in the capital city of the U.S., and the station's then-recent acquisition by the broadcasting unit of Gannett (spun off as Tegna in 2015), owner of USA Today. The WUSA callsign had previously been used by another station in Minneapolis (also owned by Gannett), which changed its callsign to KARE. The WDVM-TV callsign is now in use on an unrelated station in Hagerstown, Maryland since 2017. The station kept its 1978 angular 9 logo.

1996–2013[]

1996–1998[]

WUSA 9 1996

1998–2002[]

WUSA-TV9 (1998)

2002–2013[]

WUSA-2002

2013–2018[]

WUSA 9 Logo

WUSA introduced a new look on January 17, 2013, as they also adopted Gannett's new graphics package.

2018–present[]

WUSA 9 2018
Designer:  Tegna
Typography:  Bauhaus (modified; 9)
Proxima Nova (wordmark)
Launched:  April 26, 2018

In April 2018, WUSA updated its logo to one that is more reminiscent of Denver sister station KUSA.

External links[]

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