Channel 66 became WHSH as a Home Shopping Network affiliate under new ownership of Silver King Broadcasting.
Silver King then became USA Broadcasting after Barry Diller purchased the company and Home Shopping Network. This generic USA Broadcasting ID card was also used on all other stations within the company's portfolio.
WHSH then became WHUB as independent-formatted "Hub 66" on August 1, 2000, modeled after 3 alike sister stations KSTR-TV (K-Star 49) in Dallas/Fort Worth, TX; WAMI-TV (Wami 69) in Miami, FL, and WHOT-TV (Hotlanta 34) in Atlanta, GA. The general entertainment format on WHUB only lasted 6 months before reverting back to Home Shopping Network due to USA Broadcasting's financial troubles.
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