Channel 66 became WHSH as a Home Shopping Network affiliate under new ownership of Silver King Broadcasting.
1998–2000
Silver King then became USA Broadcasting after Barry Diller purchased the company and Home Shopping Network. This generic USA Broadcasting ID card was also used on all other stations within the company's portfolio.
WHUB-TV
2000–2001
WHSH then became WHUB as independent-formatted "Hub 66" on August 1, 2000, modeled after 3 alike sister stations KSTR-TV (K-Star 49) in Dallas/Fort Worth, TX; WAMI-TV (Wami 69) in Miami, FL, and WHOT-TV (Hotlanta 34) in Atlanta, GA. The general entertainment format on WHUB only lasted 6 months before reverting back to Home Shopping Network due to USA Broadcasting's financial troubles.
WFUB
February–December 2001
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1 The station is managed by Entravision, but it is owned by a Mexican company. 2 These stations are operated by Entravision, but they are owned by Univision Communications. 3 XHAS license and transmitter owned by a Mexican company; Entravision wholly owns its San Diego repeater, KTCD-LP. 4 National spot radio advertising representative specializing in Spanish-language stations; co-owned with Lotus Communications Corporation. 5 Owned by Entravision, but managed by Gray Television under a Joint Sales Agreement 6 Owned by Calipatria Broadcasting Company, LLC, but managed by Entravision under a Joint Sales Agreement 7 Owned by Seal Rock Broadcasters, but operated by Entravision.
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