Note: WNBC here, stood for "New Britain, Connecticut", not "National Broadcasting Company", like its later callsign in New York.
In May 1960, WNBC-TV became WHNB, as the WNBC callsign was transferred to the New York City NBC station.
WHNB-TV became WVIT-TV upon its transfer of ownership to the original Viacom on June 12, 1978.
News promo from the mid 1980's
A rare example of a TV station identifying its channel number as a word.
Viacom purchased Paramount Pictures in 1994, and merged its five-station group into the Paramount Stations Group. The WVIT wordmark from the previous logo was retained.
In 1996, Viacom and Paramount Stations Group sold WVIT back to NBC, making it an O&O for the second time.
WVIT news opens
TV stations in Connecticut, including Hartford and New Haven