Originally signed on the air on October 18, 1953 as WTSK-TV, a primary CBS affiliate on UHF channel 26. It was first owned by the Television Services of Knoxville, led by Harold J. Thoms, J. Horton Doughton and W. R. Tuley, who later sold the station to South Central Broadcasting, citing the need to devote time to other business ventures in the Midwest as a factor in selling.
WTVK (-TV)[]
1954–1956[]
LOGO MISSING
The call letters changed to WTVK on December 12, 1954.
1956–1967[]
LOGO MISSING
In 1956, WTVK became Knoxville's ABC affiliate after WBIR-TV signed on to take the CBS affiliation.
1967–1974[]
1974–1977[]
1977–1979[]
SVG NEEDED
1979–1986[]
1979–1984[]
"TV-26 Proud As A Peacock" ID(1980-1981)
"TV-26, Our Pride is Showing" ID(1981-1982)
Flat version
Monochrome version
On March 29, 1979, WATE-TV announced it would become an ABC affiliate within six months, which took effect on September 17 of that year, when they switched affiliations with WTVK as ABC began to look for better affiliates in some markets where it had been relegated to a third-rated VHF or UHF station. As a result, WTVK became an NBC affiliate.
The station introduced a new logo to go with the affiliation change, and billed itself as WTVKnoxville.
1984–1986[]
SVG NEEDED
"TV-26, Be There" ID(1983-1984)
"TV-26, Let's All Be There" ID(1985-1986)
This Serpentine-set logo was used from 1984 to 1986, superseding the 1979 '26' logo.
This Serpentine-set logo was used from 1984 to 1986, Newscenter 26 with the 1979 NBC logo
Studio entrance, circa 1988 (though the NBC logo on the sign in addition to the station logo had been retired two years earlier)
In June 1988, WBIR-TV announced it was dropping CBS for NBC—the latter of which had become the top-rated network after 32 years. Later in August, VHF drop-in applicant Tennessee Telecorp and owner South Central agreed to combine their bids and jointly own channel 8. The arrangement was finalized and announced on September 12 (after switching affiliations again with channel 10, taking over the CBS affiliation (thereby rejoining the network since its 1953 sign-on) on the 10th), ending an eight-year contest for channel 8 and 33 years after the idea of moving WTVK to VHF was first floated; the new channel 8 would retain most of WTVK's employees with the exception of some management posts. This logo would be short-lived and the last logo the channel used as WTVK on channel 26, as the station would change its channel position and callsign three months later. To anticipate for the switch WTVK debuted a new tagline called WTVK 26 and CBS: Together Again to reflect the station rejoining the network that first affiliated with the station.
WKXT-TV[]
1988–1997[]
SVG NEEDED
Shortly after the switch, Telecorp and South Central began the upgrade to channel 8 when they reduced channel 26's transmitting power, until relaunching as WKXT-TV on December 8, 1988 at 4pm, ultimately concluding their goal of having another VHF channel in Knoxville. In 1992, South Central sold its stake in WKXT to Phipps Television, owner of WCTV in Tallahassee and 50% of WPBF in Tequesta and West Palm Beach in Florida. Phipps became a 70% partner for $5.77 million.
Phipps and the minority partners in Knoxville Channel 8 Limited Partnership agreed to sell WCTV and WKXT to Gray Communications Systems (now Gray Television) at the end of 1995, with the sale completed in 1996. (Many of the partners then briefly owned WINT-TV channel 20.) After the takeover, Gray changed the callsign to the current WVLT-TV on February 10, 1997, as part of a major investment in the station and its news product. The call letters "VLT" stands for VoLunTeer State, which is Tennessee's official nickname.
1Owned by Branson Visitors TV, Gray holds a 50.1% interest in the company. 2Owned by Schurz Communications, Gray operated KGHZ through an SSA. 3Gray operates this station owned by American Spirit Media. 4Gray operates this station owned by Tegna through an SSA. 5Gray operates this station owned by The E. W. Scripps Company through an SSA. 6Gray operates this station owned by Tougaloo College. 7Joint venture with Ryman Hospitality Properties. 8Gray operates this station owned by SagamoreHill Broadcasting through an SSA. 9Sale of these stations to The E. W. Scripps Company in exchange for KATC and WSYM-TV pending FCC approval.
