WVTV

For the WVTV subchannel that was formerly a separately-licensed station, see WCGV-TV.

1953–1955	1955–1958	1958–1959	1959–196?	196?–1963	1963–1966
1966–1971	1971–1978	1978–1987	1987	1987–1997	1997–1999
1999–2003	2003–2006	2006–2016	2016–2017	2017–2024	2024–present

WOKY-TV

1953–1955

WVTV launched in Fall 1953 as WOKY-TV, taking its call sign from radio sister station WOKY.

WXIX-TV

1955–1958

WOKY-TV would be purchased by CBS in late 1954, and by February 1955 would become Milwaukee's CBS affiliate under a new call sign, WXIX-TV.

1958–1959

WXIX-TV would relocate to channel 18 in 1958.

1959-196?

In 1959, CBS would sell WXIX-TV and move its programming to a VHF station with a stronger reach (the previously independent WITI). WXIX-TV would be off the air for a brief period, returning as an independent station later in 1959.

196?-1963

WUHF-TV

1963–1966

WUHF on-screen ID (1966)

With another ownership change in 1963, WXIX-TV would become WUHF-TV. While the new call sign was a nod to the station's UHF dial status, incorporating a daschund's silhouette in the logo served as a visual play on a dog's bark ("woof" = WUHF).

WVTV

1966–1971

WUHF-TV would be sold again in 1966, this time to WKY Television System, which would eventually become Gaylord Broadcasting (it's known as Ryman Hospitality Properties today). With the sale, the station would change call signs again, to the present-day WVTV.

1971–1978

1978–1987

Although WVTV was the strongest independent station at the time, the station declined to affiliate with the then-upstart Fox network on October 9, 1986; the affiliation instead went to WCGV-TV on March 15, 1987.

Alternate logo

Brewers games billboard

"The Love Boat" billboard

1987

WVTV adopted the "Super 18" brand as it became a "Superstation," having launched on cable systems throughout Wisconsin. It also also used the tagline "Wisconsin's Superstation" at the start of the launch, but kept the "Super 18" branding until 1998. Note the separated circle parts of the '8' here.

WVTV Super 18 - Whitnall Park bumper 15 sec (1987)

Starting in 1987, "Super 18 Sports" was the WVTV's branding for its broadcasts of Milwaukee Bucks and Milwaukee Brewers games, and it's local sports-themed programs such as The Bowling Game.

1987–1997

The two circle parts of the '8' logo were connected.

1997–1999

1999–2003

2003–2006

2006–2016

Summer variant as seen on website (2012).

Station ID (2006–2007)

2016–2017

In January 2016, WVTV adopted a new station logo, and with it resurrected the "Super 18" moniker the station used between 1987 and 1998.

Alternate "Super 18" logo. "MKE" is the IATA code for Milwaukee's General Mitchell Airport.

2017–2024

Station ID

2024–present