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For the WVTV subchannel that was formerly a separately-licensed station (WCGV-TV), see WVTV-DT2.

WOKY-TV

1953–1955

WOKY-TV Milwaukee WI 1953.jpg

WVTV launched in Fall 1953 as WOKY-TV, taking its call sign from radio sister station WOKY.

WXIX-TV

1955–1958

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WOKY-TV would be purchased by CBS in late 1954, and by February 1955 would become Milwaukee's CBS affiliate under a new call sign, WXIX-TV.

1958–1959

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WXIX-logo.png

WXIX-TV would relocate to channel 18 in 1958.

1959-196?

WXIX-TV Milwaukee WI 1959.jpg

In 1959, CBS would sell WXIX-TV and move its programming to a VHF station with a stronger reach (the previously independent WITI). WXIX-TV would be off the air for a brief period, returning as an independent station later in 1959.

196?-1963

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WUHF-TV

1963–1966

WUHF-TV Milwaukee WI 1963.jpg

With another ownership change in 1963, WXIX-TV would become WUHF-TV. While the new call sign was a nod to the station's UHF dial status, incorporating a daschund's silhouette in the logo served as a visual play on a dog's bark ("woof" = WUHF).

WVTV

1966–1971

WVTV Original logo web.gif

WUHF-TV would be sold again in 1966, this time to WKY Television System, which would eventually become Gaylord Broadcasting (it's known as Ryman Hospitality Properties today). With the sale, the station would change call signs again, to the present-day WVTV.

1971–1978

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1978–1987

WVTV Milwaukee WI 1978-1987.jpg

1987

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WVTV adopted the "Super 18" brand as it became a "Superstation," having launched on cable systems throughout Wisconsin. It also also used the tagline "Wisconsin's Superstation" at the start of the launch, but kept the "Super 18" branding until 1998.

1987–1997

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1997–1999

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1999–2003

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2003–2006

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2006–2016; 2017–present

2016–2017

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In January 2016, WVTV adopted a new station logo, and with it resurrected the "Super 18" moniker the station used between 1987 and 1998.


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