The logo is similar to WISH-TV in Indianapolis, and Canal 8 in Mar del Plata.
On June 8, 1970, WVUE swapped channels with local PBS member station WYES-TV, moving to channel 8 while WYES took over channel 12.
In 1994, Burnham Broadcasting sold WVUE-TV and three other stations (KHON-TV in Honolulu, WALA-TV in Mobile, Alabama and WLUK-TV in Green Bay, Wisconsin) to SF Broadcasting (a joint venture of Savoy Communications and News Corporation), which announced the four stations would become Fox affiliates. When the station switched to Fox on January 1, 1996, WVUE-TV announced that ABC affiliation has moved to WGNO (channel 26), while that station's former WB affiliation moved to former Fox affiliate WNOL-TV (channel 38).
This logo is similar to the one used by WFXT during the same time period.
Starting in 2009, the cutout from the "O" and the dash were replaced with a fleur-de-lis, which is a common symbol in the city and was even adopted by their NFL team, the New Orleans Saints, who created a simplified version of it as their primary logo.