The event was originally to be "Backlash: In Your House", but in April 1999, the WWF phased out the In Your House events to establish permanent names for the monthly pay-per-views held between the "Big Five". Backlash in turn dropped the In Your House branding and was the first monthly PPV held following the discontinuation of the In Your House shows. Early advertising had included the In Your House branding, but it was dropped in the weeks leading up to the pay-per-view.
In 2010, Backlash was replaced with Extreme Rules.
In 2019, Backlash was replaced with Stomping Grounds. One year later, the latter PPV returns.
Note: The "Backlash" logo remains the same, but the letter L is now modernized and lacks a grunge feature.