Not to be confused with KWWL-TV
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| 1957–1959 | 1959–1964 | 1964–1968 | 1968–1978 | 1978–1979 | 1979–1988 |
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| 1988–1997 | 1997–2003 | 2003–2008 | 2008–2018 | 2018–2023 (primary)/2023-present (secondary) | 2023–present |
1957–1959[]
WWL-TV orignally signed on the air on September 7, 1957 by Loyola University.
1959–1964[]
1964–1968[]
1968–present[]
The basic design of this '4' has been used by the station since 1968, with many secondary design element changes along the way since.
1968–1988[]
1968–1978[]
1978–1979[]
1979–1988[]
1988–present[]
1988–1997[]
In 1989, Loyola sold its media properties to different owners. WWL radio and its FM sister station, WLMG (101.5) were purchased by Keymarket Communications, while WWL-TV's employees formed a group called Rampart Broadcasting (named after the road, Rampart Street, where the station's studio facility is located). Led by general manager J. Michael Early and longtime news director and station editorialist Phil Johnson, the employees group bought the station. It was the first (and thus far, only) time that an employee-investor group acquired a U.S. television station. (CHEK-TV in Victoria, British Columbia, Canada was similarly acquired by an employee-led group in 2009, which narrowly avoided the station's shutdown). When Dallas-based Belo Corporation purchased channel 4 in 1994, it ended its status as a locally-owned station (rival station WDSU-TV was purchased by the Cosmos Broadcasting subsidiary of The Liberty Life Insurance Company in 1972).
1997–2003[]
2003–2008[]
2008–2018[]
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This logo is similar to the 1997 and 2003 logos, only updated for high-definition and slight deemphasizing of 3D elements. On June 13, 2013, the Gannett Company announced that it would acquire Belo's television properties, including WWL-TV and WUPL, for $1.5 billion. The sale received FCC approval on December 20, and was formally completed on December 23, 2013.On June 29, 2015, Gannett split in two with one side specializing in print media and the other side specializing in broadcast and digital media. This station along with WUPL were both retained by the latter company, named Tegna.
2018–2023 (primary)/2023-present (secondary)[]
2023–present[]
In 2023, WWL-TV dropped its longtime Eyewitness News branding after 55 years and rebranded as “WWL Louisiana”. The 2018 logo remains as a secondary logo for promos, station ids, and bumpers.
External links[]
