WOR-TV[]
1949–1950[]
WWOR-TV originally signed on the air on October 11, 1949 as WOR-TV, an independent station on VHF channel 9 and was owned by the Bamberger Broadcasting Company (a division of the R. H. Macy Company).
1950–1952[]
1952–1954[]
In 1952, the Macy's-Bamberger's sold the WOR stations to the General Tire & Rubber Company.
1954–1963[]
In 1955, General Tire purchased RKO Radio Pictures and their broadcasting and film divisions were merged into RKO General.
1963–1967[]
1967–1969[]
1969–1970[]
1970–April 1987[]
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In 1983, WOR-TV's license was transferred to Seacaucus, New Jersey. In 1985, RKO put WOR-TV up for sale. In 1986, a group led by Cox Enterprises and MCA/Universal purchased the station from RKO. On April 21, 1987 Cox withdrew from the venture due to disagreements between the two firms, leaving MCA/Universal to take full ownership of that station.
WWOR-TV[]
April–September 1987[]
On April 29, 1987, shortly after channel 9 was purchased by MCA/Universal from RKO, the station added an extra W to its callsign, becoming WWOR-TV. Upon the change, the station abandoned its 'dotted 9' logo and went to this block 9, using it as a placeholder logo until that fall, when the next logo was introduced.
September 1987–1995[]
In 1990, MCA was purchased by Matsushita Electric. Due to FCC restrictions at that time, MCA divested WWOR into Pinelands, Incorporated in 1991. In 1992, The Walt Disney Company would sell KCAL-TV (channel 9) in Los Angeles to Pinelands. However, Pinelands agreed to an unsolicited bid from Chris-Craft's BHC Communications division, thus ending the planned business merger with KCAL.
1995–2002[]
Upon joining the new UPN network as an O&O and flagship station on January 16, 1995, WWOR-TV introduced a modernized version of its 1970-87 'dotted 9' logo. In 2001, BHC Communications, (including WWOR) was purchased by News Corporation's Fox Television Stations division. This made WWOR a sister station to Fox's flagship station and longtime rival WNYW.
2002–2006[]
2002–February 2006[]
February–April 2006[]
Following the announcement of the shut down of UPN (whose programming would be merged with The WB to form The CW), all Fox-owned UPN stations, including WWOR, dropped the UPN name and logo from their on-air branding. WWOR reverted to their former "Channel 9" branding with a new logo (an altered version of the 2002 "UPN9" logo with a red stripe where the UPN logo was located).
April–June 2006[]
With the pending launch of a new Fox-owned network known as MyNetworkTV, WWOR dropped the "Channel 9" logo and began branding as "My 9" in April 2006, adopting this placeholder logo during New York Yankees and New Jersey Nets games and once again altered their news open. Note that the "9" square was changed after five years from a white background to a red logo despite keeping the same font.
June 2006–present[]
