WWOR-TV originally signed on the air on October 11, 1949 as WOR-TV, an independent station on VHF channel 9.
Mike Shenon Richard Luppi Fat Chance Assoc. Inc.
On April 29, 1987, shortly after channel 9 was purchased by MCA (parent company of Universal Pictures) from RKO, the station added an extra W to its callsign, becoming WWOR-TV. Upon the change, the station abandoned its 'dotted 9' logo and went to this block 9, using it as a placeholder logo until that fall, when the next logo was introduced.
September 1987–January 1995
Upon joining the new UPN network as an O&O and flagship station on January 16, 1995, WWOR-TV introduced a modernized version of its 1970-87 'dotted 9' logo. In 2001, BHC Communications, (including WWOR) was purchased by News Corporation's Fox Television Stations division. This made WWOR a sister station to Fox's flagship station and longtime rival WNYW.
Following the announcement of the shut down of UPN (whose programming would be merged with The WB to form The CW), all Fox-owned UPN stations, including WWOR, dropped the UPN name and logo from their on-air branding. WWOR reverted to their former "Channel 9" branding with a new logo (an altered version of the 2002 "UPN9" logo with a red stripe where the UPN logo was located).
With the pending launch of a new Fox-owned network known as MyNetworkTV, WWOR dropped the "Channel 9" logo and began branding as "My 9" in April 2006, adopting this placeholder logo during New York Yankees and New Jersey Nets games and once again altered their news open. Note that the "9" square was changed after five years from a white background to a red logo despite keeping the same font.