WWPR-FM (105.1 MHz), known by its branding slogan Power 105.1, is an Mainstream Urban Contemporary radio station located in New York City. WWPR-FM is owned by iHeartMedia and broadcasts from studios in the AT&T Building in the Tribeca district of Manhattan; its transmitter is atop the Empire State Building.
The station's ratings would continue to be strong through the years, but by 1985, the station's management noticed that their demographics skewed old. So, on April 17, 1986, the station switched to a gold-based adult contemporary format with the call letters WNSR (for "soft rock").
By 1990, the station became known as "Mix 105", and shifted to more of a hot adult contemporary format, cutting back on (but still playing) 1960s music, focusing on 1970s, 1980s and current hits. By 1992, when the station changed its call letters to WMXV, the 1960s hits were gone, and more recent music was added.
On November 13, 1996, the Hot AC format at WMXV abruptly ended, and after a day of playing music from Broadway musicals, the station switched formats to an adult-friendly modern rock (technically called "Modern AC") format as WDBZ ("The Buzz").
WNSR (second era)
January 21–December 10, 1998
On January 21, 1998, at 5:30 PM, the station relaunched as "Big 105", with the call letters WBIX. The first song on "Big 105" was "Big Time" by Peter Gabriel.
On December 10, 1998, at 6 p.m., after playing "Good Riddance (Time of Your Life)" by Green Day, the station flipped to the then-popular "Jammin' Oldies" format, with the call letters subsequently changing to WTJM in 1999, and the station nicknamed "Jammin' 105." The first song on "Jammin'" was "Celebration" by Kool & the Gang.
At 6:05 AM on March 14, 2002, the station would abruptly change, as it shifted to its current mainstream urban format as WWPR-FM ("Power 105.1").