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1953–1959 1959–1961 1961–1964 1964–1967 1967–1969 1969–1972 1972–1974
1953–1959 1959–1961 1961–1964 1964–1967 1967–1969 1969–1972 1972–1974
1974–1980 1980–1987 1987–1996 1996–2000 2000–2006 2006–2018 2018–present
1974–1980 1980–1987 1987–1996 1996–2000 2000–2006 2006–2018 2018–present

WSJS-TV[]

1953–1959[]

Wsjs1256

Originally signed on the air on September 30, 1953 as WSJS-TV, a primary NBC and secondary ABC affiliate on VHF channel 12. The station at first was owned by a partnership of Piedmont Publishing, publishers of the Winston-Salem Journal and Twin City Sentinel, and Hollywood star Mary Pickford and her husband Charles "Buddy" Rogers. It took its calls from Piedmont Publishing's WSJS radio (600 AM and 104.1 FM, now WTQR).

1959–1961[]

13062530 926135600832316 4435451695652963576 n

1961–1964[]

Logopedia InfoWhite LOGO MISSING

1964–1967[]

Wsjs1264

1967–1969[]

Logopedia InfoWhite LOGO MISSING

1969–1972[]

Wsjs1270

WXII (-TV)[]

1972–1974[]

Wxii1272

Multimedia, Inc. purchased channel 12 from Gordon Gray in 1972 and changed the callsign to the current WXII-TV.

1974–1980[]

WXII- 74

1980–1996[]

1980–1987[]

WXII-TV (1984)

Multimedia swapped WXII and WFBC-TV (now WYFF) in Greenville, South Carolina to Pulitzer in 1983 in exchange for KSDK in St. Louis.

1987–1996[]

WXII-TV (1991)

The Helvetica Black "12" logo became italicized.

WXII TV

1996–present[]

WXII 1996 12

1996–2000[]

WXIINewsChannel12

This 'red-square 12' has been used by the station since 1996, with various changes to its secondary design elements since then. Hearst-Argyle Television acquired Pulitzer's entire broadcasting division for $1.8 billion in 1998, the sale was finalized on March 18 of the following year (1999).

2000–2006[]

WXII 12 (2000)

2006–2018[]

WXII News 12

2018–present[]

WXII (2018)

External links[]


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