Originally signed on the air on September 30, 1953 as WSJS-TV, a primary NBC and secondary ABC affiliate on VHF channel 12. The station at first was owned by a partnership of Piedmont Publishing, publishers of the Winston-Salem Journal and Twin City Sentinel, and Hollywood star Mary Pickford and her husband Charles "Buddy" Rogers. It took its calls from Piedmont Publishing's WSJS radio (600 AM and 104.1 FM, now WTQR).
Multimedia, Inc. purchased channel 12 from Gordon Gray in 1972 and changed the callsign to the current WXII-TV.
Used from 1980-1987
Later italicized variant from 1987 onwards
Multimedia swapped WXII and WFBC-TV (now WYFF) in Greenville, South Carolina to Pulitzer in 1983 in exchange for KSDK in St. Louis.
The Helvetica Black "12" logo became italicized.
"Come Home to the Best, Only on Channel 12" (1988–1989)
News open from 1990
Onscreen bug from 1990
News open from 1994
Onscreen bug from 1994
News open from 1996
Onscreen bug from 1996
6pm news open (1996–2000)
This 'red-square 12' has been used by the station since 1996, with various changes to its secondary design elements since then. Hearst-Argyle Television acquired Pulitzer's entire broadcasting division for $1.8 billion in 1998, the sale was finalized on March 18 of the following year (1999).
Station ID (2000)
WXII news open from May 2003 (with WXII 12 News branding)