This page only shows primary logo variants. For other related logos and images, see:
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| 1953–1959 | 1959–1961 | 1961–1964 | 1964–1967 | 1967–1969 | 1969–1972 | 1972–1974 |
| 1974–1980 | 1980–1987 | 1987–1996 | 1996–2000 | 2000–2006 | 2006–2018 | 2018–present |
WSJS-TV[]
1953–1959[]

Originally signed on the air on September 30, 1953 as WSJS-TV, a primary NBC and secondary ABC affiliate on VHF channel 12. The station at first was owned by a partnership of Piedmont Publishing, publishers of the Winston-Salem Journal and Twin City Sentinel, and Hollywood star Mary Pickford and her husband Charles "Buddy" Rogers. It took its calls from Piedmont Publishing's WSJS radio (600 AM and 104.1 FM, now WTQR).
1959–1961[]

1961–1964[]
| LOGO MISSING |
1964–1967[]

1967–1969[]
| LOGO MISSING |
1969–1972[]

WXII (-TV)[]
1972–1974[]

| SVG NEEDED |
Multimedia, Inc. purchased channel 12 from Gordon Gray in 1972 and changed the callsign to the current WXII-TV.
1974–1980[]

1980–1996[]
1980–1987[]
Multimedia swapped WXII and WFBC-TV (now WYFF) in Greenville, South Carolina to Pulitzer in 1983 in exchange for KSDK in St. Louis.
1987–1996[]
The Helvetica Black "12" logo became italicized.
1996–present[]
This 'red-square 12' has been used by the station since 1996, with various changes to its secondary design elements since then. Hearst-Argyle Television acquired Pulitzer's entire broadcasting division for $1.8 billion in 1998, the sale was finalized on March 18 of the following year (1999).
1996–2000[]
2000–2006[]
2006–2018[]
2018–present[]
External links[]
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DailyINK | Hearst Entertainment | Hearst Media Production Group | King Features Entertainment (Others) | King Features Syndicate | NorthSouth Productions (50%) | RealAge | Reed Brennan Media Associates | Texture By Next Issue (part owner) | Verizon Hearst Media Partners (50%)2 Business Media: Real estate: Marketplaces: Defunct/dissolved/former assets: Notes
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