Logopedia
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Contents

1953–1956 1956–1967 1967–1972 1970–1972 1973–1979 1979–1983
1953–1956 1956–1967 1967–1972 1970–1972 1973–1979 1979–1983
1983–1986 1986–1991 1991–1993 1993–2000 2000–present  
1983–1986 1986–1991 1991–1993 1993–2000 2000–present

WFBC-TV

1953–1956

WFBC 1953.png

Originally signed on the air on December 31, 1953 as WFBC-TV; it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain. The station was owned by the Peace family and their News-Piedmont Publishing Company alongside local newspapers The Greenville News and The Greenville Piedmont, and was a sister station to WFBC radio (1330 AM, now WYRD, and 93.7 FM).

1956–1967

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In 1961, the News-Piedmont Publishing Company purchased WBIR-AM-FM-TV in Knoxville, Tennessee from the former Taft Broadcasting Company. News-Piedmont merged with Southern Broadcasting to form Multimedia, Inc., with WFBC-AM-FM-TV as the company's flagship stations.

1967–1972

WFBC 4 1967.svg

1970–1972

WFBC.svg

1973–1983

WFBC-WYFF arrow 4.svg

1973–1979

WFBC41975logo.gif

1979–1983

WFBC41979logo.jpg

WFBC-TV began using the "Your Friend 4" slogan in 1979, which would form the basis of its next callsign in 1983.

WYFF

1983–1991

WFBC-WYFF arrow 4.svg

1983–1986

WYFF 4 logo.jpg

WFBC-TV changed its callsign to the current WYFF on March 3, 1983 after Multimedia traded channel 4 and sister station WXII-TV to the Pulitzer Publishing Company in exchange for KSDK (VHF channel 5) in St. Louis; it retained the "arrow 4" logo it had been using since 1973. Although Pulitzer closed on its purchase of WXII later in the year, the acquisition of WYFF wouldn't be finalized for another two years until January 1985 as Pulitzer had to sell off WLNE-TV in Providence in order to comply with FCC ownership limits of the time that limited the number of stations one company can own to twelve; in the interim, Pulitzer took over the operations of WYFF through a time brokerage agreement with Multimedia.

1986–1991

WYFF4NewscastOpen1987.jpg

The "arrow 4" logo became gold in color.

1991–1993

WYFF 1991.jpg

1993-present

1993–2000

WYFF 1993.png

Hearst-Argyle Television acquired Pulitzer's entire broadcasting division for $1.8 billion in 1998, the sale was finalized on March 18 of the following year (1999).

2000–present

WYFF NBC 4.svg

Sans-serif variant of the 1993 "Circle 4".

External links


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