Originally signed on the air on December 31, 1953 as WFBC-TV; it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain. The station was owned by the Peace family and their News-Piedmont Publishing Company alongside local newspapers The Greenville News and The Greenville Piedmont, and was a sister station to WFBC radio (1330 AM, now WYRD, and 93.7 FM).
1956–1967
In 1961, the News-Piedmont Publishing Company purchased WBIR-AM-FM-TV in Knoxville, Tennessee from the former Taft Broadcasting Company. News-Piedmont merged with Southern Broadcasting to form Multimedia, Inc., with WFBC-AM-FM-TV as the company's flagship stations.
1967–1972
BETTER LOGO NEEDED
1970–1972
1973-1983
1973–1979
1979–1983
WFBC-TV began using the "Your Friend 4" slogan in 1979, which would form the basis of its next callsign in 1983.
WYFF
1983-1991
1983–1986
WFBC-TV changed its callsign to the current WYFF on March 3, 1983 after Multimedia traded channel 4 and sister station WXII-TV to the Pulitzer Publishing Company in exchange for KSDK (VHF channel 5) in St. Louis; it retained the "arrow 4" logo it had been using since 1973.
1986–1991
The "arrow 4" logo became gold in color.
1991–1993
1993–2000
Station ID.
WYFF "Your Friend 4 Forty Years" ID, 1993
WYFF "News 4 Tonight" open, 1993
Hearst-Argyle Television acquired Pulitzer's entire broadcasting division for $1.8 billion in 1998.
.PNG "WYFF ID (1993).PNG (1.26 MB)")
.PNG "WYFF (c1993).PNG (1.36 MB)")
.svg "WYFF Olympics (2000).svg (19 KB)")
_Print.svg "WYFF Olympics (2000) Print.svg (19 KB)")
