119,369 Pages

Contents

1953–1956 1956–1967 1967–1972 1970–1972 1973–1979 1979–1983
1953–1956 1956–1967 1967–1972 1970–1972 1973–1979 1979–1983
1983–1986 1986–1991 1991–1993 1993–2000 2000–present  
1983–1986 1986–1991 1991–1993 1993–2000 2000–present

WFBC-TV

1953–1956

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The station first signed on the air on December 31, 1953 as WFBC-TV; it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain. The station was owned by the Peace family and their News-Piedmont Publishing Company alongside local newspapers The Greenville News and The Greenville Piedmont, and was a sister station to WFBC radio (1330 AM, now WYRD, and 93.7 FM).

1956–1967

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In 1961, the News-Piedmont Publishing Company purchased WBIR-AM-FM-TV in Knoxville, Tennessee from the former Taft Broadcasting Company. News-Piedmont merged with Southern Broadcasting to form Multimedia, Inc., with WFBC-AM-FM-TV as the company's flagship stations.

1967–1972

Logopedia InfoWhite.svg LOGO MISSING

1970–1972

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1973–1979

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1979–1983

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WFBC-TV began using the "Your Friend 4" slogan in 1979, which would form the basis of its next callsign in 1983.

WYFF

1983–1986

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WFBC-TV changed its callsign to the current WYFF-TV on March 3, 1983 after Multimedia traded to the Pulitzer Publishing Company in exchange for KSDK (VHF channel 5) in St. Louis; it retained the "arrow 4" logo it had been using since 1973.

1986–1991

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The "arrow 4" logo became gold in color.

1991–1993

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1993–2000

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Hearst-Argyle Television acquired Pulitzer's entire broadcasting division for $1.8 billion in 1998.

2000–present

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