2003-2004 2004-2007 2008–2010 2010–2012 2012–2016 2016–2022 2022–present
2003-2004 2004-2007 2008–2010 2010–2012 2012–2016 2016–2022 2022–present

UK Bright Ideas


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UK Bright Ideas was launched on January 15, 2003, the same day as the channel's neighbouring channel on Freeview named FTN, which was broadcasted by Flextech.

UKTV Bright Ideas


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Designer:  Dunning Eley Jones
Typography:  Home Book UKTV
Launched:  March 8, 2004

On March 8, 2004, all channels started using the UKTV prefix. The 2003 idents were kept, but using the new logo. The channel closed down on October 14, 2007, to make room for Dave on Freeview & UKTV Style +2 on Sky and were replaced with Watch, which launched on October 7, 2008.


2008 (pre-launch)

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Designer:  Red Bee Media
Typography:  Unknown
Launched:  October 7, 2008

Watch was launched on 7 October 2008. The launch was part of a major revamp of UKTV's channels. The channel's identity was created by Red Bee Media.


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Watch was revamped on 23 September 2010 with a new look and the tagline "Watch… together". The rebrand was done by Harriman Steel.


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Designer:  DixonBaxi
Typography:  Gotham Ultra
Launched:  February 13, 2012 (continuties only)
March 9, 2012 (on-screen)

A new logo was revealed on 23 January 2012, to be launched on 13 February 2012, but only the promos, DOG and ECP changed on that date. The complete launch was moved to 9 March 2012. The rebrand was done by DixonBaxi.



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On 15 January 2016, UKTV announced that it would overhaul Watch on 15 February, introducing a new brand – W (short for the previous name "Watch") – with a slate of original peak-time dramas, documentaries and lifestyle programming. W air a same day repeat of BBC One's EastEnders, effectively replacing the BBC Three repeat when that channel moved online.


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On 28 March 2022, W launched its new look as it went onto free-to-air channel, ditching its 2016 logo after 6 years. Their tagline was also updated, now called "Life Unfiltered", to target the audiences for women between 25-44 ages.