Not to be confused with Walkers (shortbread).
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The typeface is retained but is now in a red band around a golden circle like the 1996-2003 Lay's logo.
In 2003, Crisps was removed.
The logo was redesigned with a more futuristic, lively look in 2006 coinciding with the use of SunSeed oil in its brands.
PepsiCo redesigned the logo again in 2007 to create a more natural look.
The gold band was removed in 2011. The colours don't contrast as much as before, and the gold behind the 'band' has been toned down. This is still used on most bags of crisps and on the website.
| Owned by PepsiCo.