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Max is the name of a range of large crinkle cut crisps in the United Kingdom. It is produced by Walkers.
Walkers Max launched in 1999 and were originally advertised as low fat ridged crisps.
In 2001, Walkers relaunched its Max range, in the process repositioning it into the full-fat crisps market.
The packaging was revised in 2006 to feature a then new Walkers logo.
The packaging was revised again in 2007 to feature a then new Walkers logo.
In 2009, Walkers Max was relaunched once again, this time reformulating the flavours so they are more healthy.
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