The direct predecessor of Walmart was Walton's, a five-and-dime store founded by Sam Walton in 1950 after acquiring a branch of the Ben Franklin variety store chain. As this was a small business in the time before distinct branding was common outside corporations, no consistent logo was used (see Walmart/Other for examples). Sam Walton wound down his five-and-dime operation in 1962, ceding his smaller stores to Ben Franklin in March 1962, as he focused on setting up the first Wal-Mart location. During this time, he also reincorporated his company as Wal-Mart of Springdale, Inc. in April 1962. The Bentonville, Arkansas, location would remain in business until it closed in 1980.
Wal-Mart[]
1962–1964[]
On July 2, 1962, the first Wal-Mart store opened. Much like before, the store’s name was presented in just about any font/style available to the printer until 1964.
1964–1975[]
Designer:
Unknown
Typography:
Venus Bold Extended
Launched:
October 1964
1965–1967[]
1967–1975[]
This logo continued to appear on some generic products until about 1980.
1964–1975 (secondary); 1975–1981 (primary)[]
Designer:
Unknown
Typography:
Custom
Launched:
October 1964 (first use) November 1975 (corporate)
Although this logo had been used as early as 1964 on storefronts, it became the corporate logo in November 1975. This logo appeared on some generic products until about 1984.
1981–2008[]
1981–1992[]
Designer:
Unknown
Typography:
Antique Olive Black (modified)
Launched:
July 22, 1981
Wal-Mart began using Antique Olive Black in their advertising with the start of their “You know Wal-Mart cares. The proof is in the prices” campaign in March 1977. After this point, it began appearing on the packaging of generic products, like paper towels and tissues. It slowly started to appear more frequently in ads, whereby in early 1979 it was often the only typeface used for body text, even featuring prominently on the cover of that year’s annual report.
After Wal-Mart had taken over the Southeastern Kuhn's-Big K discount store chain, a provisional wordmark was composited using Antique Olive Black instead of augmenting their pre-existing slab serif logo. This new logo, with the words "WAL-MART" and "BIG K" stacked atop each other, was first used on July 22, 1981. After the merger of the two chains had been completed in October, this style of the store's name, now boxed, persisted in areas previously served by Big K.
Starting from the end of December 1981 to May 1982, this logo slowly began seeing use in other states until it replaced the previous logo outright. The boxed variant appeared on most print advertisements and store-branded items, whereas the plain text variant was used on television advertisements, some corporate materials, and a small portion of print ads.
1992–2008[]
Designer:
Unknown
Typography:
Antique Olive Black (modified)
Launched:
May 1992
In a push to emphasize the chain's association with the United States, Wal-Mart replaced the hyphen with a star in 1992, just a month after the death of its founder, Sam Walton. This logo was first used in June; however, in some print advertisements, the 1981 logo was used up until 1992. The yellow 'spark' was introduced on September 12, 2007, on some semi-trucks and the company's website, as well as the current slogan ("Save money. Live better."); however, the new wordmark was not introduced until a year later.
Although Wal-Mart was rebranded in 2008, this logo is still used on various semi-trucks.
On June 30, 2008, Wal-Mart announced that it would drop the hyphen from its name, nixed the Antique Olive wordmark, and unveiled a new logo designed by Lippincott,[1] which began use in the United States during the fall of 2008.[2] The new logo incorporated the "spark" symbol that had been used on the company's website and its semi-trucks since September 12, 2007, and changed the wordmark to a new font, a modified version of Myriad Pro, which set only the "W" in uppercase and the rest in lowercase for the first time, thus becoming Walmart. The new logo was also used on its website on July 1, 2008.
Although Walmart was rebranded in 2025, this logo is still used at many stores in the U.S. and Canada, Mexico, China, and other countries, as well as several of its formats/subsidiaries, including Walmart+ (as a secondary logo), Walmart.org, Walmart Global Tech, and Walmart Neighborhood Market. The 2007 spark also still appears as a website favicon.
Everyday Sans (custom, modified, based on Antique Olive Black)
Launched:
January 13, 2025 (United States)
International dates
April 17, 2025 (Central America) April 24, 2025 (Canada) May 20, 2025 (Chile) October 2025 (Mexico)
On January 13, 2025, Walmart unveiled a refreshed visual identity. Walmart's in-house creative agency, Walmart Creative Studio, worked with Jones Knowles Ritchie to create the identity, with Landor developing in-store implementations. This redesign acts as an update of the existing Walmart identity, which had been introduced in the advent of the modern smartphone age, and before motion and proprietary type became standard in corporate identities.
The most prominent changes made were a new wordmark set in a custom typeface, the redrawn spark graphic now existing separately from the wordmark as an effective primary logo, and a bolder color scheme. The custom typeface, implemented across the brand, is based on Antique Olive Black, used extensively in Walmart's advertising from 1977 to 1992 and in their corporate logo from 1981 to 2008.
This logo was first tested in late 2023 at two locations in Pineville, MO, and Pea Ridge, AR. It also started to be rolled out internationally in Central America on April 17, 2025, in Canada on April 24, 2025, in Chile on May 20, 2025, and in Mexico in October 2025. Its format, Walmart+, was also updated as a primary logo.
.svg "Walmart (2025).svg (7 KB)")
