Walmart

Contents

1950–1962	1962–1964	1964-1981	1981–1992	1991 (prototype)	1992–2008	2008–present

Walton's Five and Dime

1950–1962

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The Walmart founder Sam Walton named his first store Walton's Five and Dime. The name changed due to a lease of a previous franchise expiring.

Walmart (first era)

1962–1964

Sam Walton named his new stores Walmart. The Walmart name was presented in just about any front/style available to the printer.

Wal-Mart Discount City

1964–1969

1965–1967

1967–1968

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1968–1970

1969–1975

1970–1975

1975–1977

First used as an alternate logo only used occasionally in the early seventies, it began being more commonly used around late 1975, when it became the official logo. It was first used in print as the corporate logo on November 24, 1975.

1977–1981

In mid-1977, the hyphen was largely modified.

1977–1981 (alternate)

Wal-Mart

1981–2008

1981–1992

In 1981, the Wal-Mart logo changed color to brown, the "Discount City" logo was completely dropped, and the font was changed as well. This was reused in Canada in 1994 which was colored blue to match its American counterpart, until it switched to its usual logo in 2001.

1991 (prototype)

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In 1991, Wal-Mart rolled out several prototype locations using a logo with a star instead of a hyphen and an entirely different typeface. This logo was only used on storefronts (all now closed or remodeled) and a small amount of in-store branding.

1992–2008

In 1992, Wal-Mart changed the logo color to blue and replaced the hyphen with a star. This logo is still in use on semi-trucks and at many locations as hundreds of stores are being transitioned to the newest logo. The yellow 'spark' was introduced in September 2007 on semi-trucks and the company's website, as well as the slogan and light blue color; however, the new wordmark was not introduced until a year later.

Walmart (second era)

2008–present

A new font was first used in late 2008. It was decided that only the W would be uppercased and the rest would be lowercased. The spark, slogan, and color were kept intact.