The direct predecessor of Walmart was Walton's, a five-and-dime store founded by Sam Walton in 1950 after acquiring a branch of the Ben Franklin variety store chain. As this was a small business in the time before distinct branding was common outside corporations, no consistent logo was used (see Walmart/Other for examples). Sam Walton wound down his five-and-dime operation in 1962, ceding his smaller stores to Ben Franklin in March 1962, as he focused on setting up the first Wal-Mart location. During this period he also reincorporated his company as Wal-Mart of Springdale, Inc. in April 1962.
Wal-Mart[]
1962–1964[]
NO KNOWN LOGO
On July 2, 1962, the first Wal-Mart store opened. Much like before, the store’s name was presented in just about any font/style available to the printer until 1964.
1964–1975[]
Designer:
Unknown
Typography:
Venus Bold Extended
Launched:
October 1964
1965–1967[]
SVG NEEDED
1967–1975[]
1975–1977[]
SVG NEEDED
Designer:
Unknown
Typography:
Custom
Launched:
November 1975
Although this logo had been used as early as 1964 on storefronts, it didn't become the corporate logo until November 1975 (later tweaked two years later).
1977–1982[]
In mid-1977, the hyphen was largely modified.
1981–2008[]
1981–1993[]
Designer:
Unknown
Typography:
Antique Olive Bold (modified)
Launched:
July 22, 1981
After Wal-Mart had taken over the Southeastern Kuhn's Big K discount store chain, a provisional wordmark was composited using Antique Olive Bold (already used throughout Wal-Mart's advertising) instead of augmenting their pre-existing slab serif logo. This new logo, with the words "WAL-MART" and "BIG K" stacked atop each other, was first used on July 22, 1981. After the merger of the two chains had completed in October, this style of the store's name (now inside a box) stuck around in areas previously served by Big K. Starting from the end of December 1981 to May 1982, this logo slowly began seeing use in other states until it replaced the previous logo outright. The boxed variant appeared on most print advertisements and store-branded items, whereas the plain text variant was used on television advertisements, annual reports, and a small portion of print ads. Canada used this hyphenated version from their opening in 1994, albeit with more space between the L and the hyphen, until adopting the US chain's logo in 2001.
1992–2008[]
Designer:
Unknown
Typography:
Antique Olive Bold
Launched:
May 1992
In a push to emphasize the chain's association with the United States, Wal-Mart replaced the hyphen with a star in 1992, shortly after the death of its founder Sam Walton. This logo was first used in June, but in some print advertisements the 1981 logo was retained up until 1993. The yellow 'spark' was introduced in September 2007 on some semi-trucks and the company's website, as well as the current slogan ("Save money. Live better."); however, the new wordmark was not introduced until a year later.
This logo can still be seen at a handful of stores (which either have yet to be renovated and/or updated to the current logo), as well as various semitrucks.
September 2007 (spark symbol only) June 29, 2008 (full logo)
On June 29, 2008, Walmart announced that it would drop the hyphen from its name, and unveiled a new logo designed by Lippincott,[1] which began use in the United States during the fall of 2008.[2] The new logo incorporated the "spark" symbol that had been used on the company's website and on its semi-trucks since September 2007, and changed the wordmark to a new font, a modified version of Myriad Pro, which set only the "W" in uppercase and the rest in lowercase for the first time.
Although Walmart was rebranded in the US in 2025, this logo is still used internationally and as signage in most stores.
On January 13, 2025, Walmart unveiled a refreshed visual identity. Walmart's in-house creative agency, Walmart Creative Studio, worked with Jones Knowles Ritchie to create the identity with Landor developing in-store implementations. This redesign acts as an update of the existing Walmart identity; introduced in the advent of the modern smartphone age and before motion and proprietary type became standard in corporate identities.
The most prominent changes made were a new wordmark set in a custom typeface, the redrawn spark graphic now existing separate to the wordmark as an effective primary logo, and a bolder color scheme. The custom typeface is based on Antique Olive Bold, used in Walmart's identity between 1981–2008, and as an alternate corporate logo from 1977–1982.
Notes 1Minority ownership, majority-owned by Groupe Carrefour. 2Minority ownership, majority-owned by EG Group since 2021. 3Acquired by Fandango, which is co-owned by NBCUniversal (70%) and Warner Bros. (30%). 4A subsidiary of Flipkart in India.
.svg "Walmart (2025).svg (7 KB)")
