Walmart

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1950–1961	1961–1962	1962–1964	1964–1975	1965–1967	1967–1968	1970–1973 (primary), 1973–1975 (secondary)
1970–1973 (primary), 1973–1975 (secondary)	1975–1977	1977–1982	1981–1993	1992–2008	2008–present

Walton's Five and Dime

1950–1961

SVG NEEDED

Walmart founder Sam Walton named his first store Walton's Five and Dime. The name changed due to a lease of a previous franchise expiring. Walton's did not have a formal logo until 1961.

1961–1962

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Walmart (first era)

1962–1964

Sam Walton named his new stores Walmart. The Walmart name was presented in just about any font/style available to the printer.

Wal-Mart Discount City

1964–1975

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1965–1967

SVG NEEDED

1967–1968

SVG NEEDED

1968–1970 (primary), 1970–1973 (secondary)

1970–1973 (primary), 1973–1975 (secondary)

SVG NEEDED

1975–1977

SVG NEEDED

Though this logo had been used as early as 1964 on storefronts, it didn't become the standard corporate logo until 1975 (later tweaked two years later). It was first used in print as the corporate logo on November 24, 1975.

1977–1982

In mid-1977, the hyphen was largely modified.

Wal-Mart

1981–2008

1981–1993

First seen as a rarely-used alternate logo in print toward the middle of 1981, this became used in parts of the Southeast where Wal-Mart had taken over Kuhn's Big K discount stores, under the interim name Wal-Mart Big K. At the time, Wal-Mart used Antique Olive Bold in much of its advertising copy, so instead of augmenting their pre-existing slab serif logo, they created a new one with the words "WAL-MART" and "BIG K" stacked atop each other. This logo was first used in print on August 5, 1981. It was only until October that the "WAL-MART" portion of the logo began being used alongside the 1977 logo, and by the beginning of 1982, it had entirely replaced it in marketing. This logo was reused in Canada in 1994, but was colored blue to match its American counterpart, until it started following suit with its U.S. counterpart logo in 2001.

1992–2008

In 1992, Wal-Mart changed the logo's color to blue and replaced the hyphen with a star. This logo was first seen used on June 24, but in some print advertisements the 1981 logo was retained up until 1993. The yellow 'spark' was introduced in September 2007 on some semi-trucks and the company's website, as well as the current slogan ("Save money. Live better.") and light blue color; however, the new wordmark was not introduced until a year later.

This logo can still be seen at a handful of stores (which either have yet to be renovated and/or updated to the current logo), as well as various semitrucks.

Walmart (second era)

2008–present

Designer:  Lippincott

Typography:  Myriad Pro (wordmark, modified; corporate font from 2007–2017) Bogle (corporate; 2017–present)

Launched:  June 29, 2008

On June 29, 2008, Walmart announced that it would drop the hyphen from its name, and unveiled a new logo designed by Lippincott, which began use in the United States during the fall of 2008. The new logo incorporated the "spark" symbol that had been used on the company's website and on its semi-trucks since September 2007, and changed the wordmark to a new font, a modified version of Myriad Pro, which set only the "W" in uppercase and the rest in lowercase for the first time.

External links

• Official website