Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1950–1961 1961–1962 1962–1964 1964–1975 1965–1967 1967–1968 1970–1973 (primary), 1973–1975 (secondary)
1950–1961 1961–1962 1962–1964 1964–1975 1965–1967 1967–1968 1970–1973 (primary), 1973–1975 (secondary)
1970–1973 (primary), 1973–1975 (secondary) 1964–1977 (stores), 1975–1977 (corporate) 1977–1982 1981–1993 1992–2008 2008–present
1970–1973 (primary), 1973–1975 (secondary) 1964–1977 (stores), 1975–1977 (corporate) 1977–1982 1981–1993 1992–2008 2008–present

Walton's Five and Dime[]

1950–1961[]

Walton's - 1952
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Walmart was founded in 1950 as Walton's Five and Dime. The name had to change due to a lease of a previous franchise expiring. However, Walton's did not have a formal logo until 1961.

1961–1962[]

Walton's - 1961
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Walmart (first era)[]

1962–1964[]

Walmart Logo 1962
Designer:  Unknown
Typography:  Unknown
Launched:  July 2, 1962

On July 2, 1962, Walton's Five and Dime was renamed to Walmart. The Walmart name was presented in just about any font/style available to the printer.

Wal-Mart Discount City[]

1964–1975[]

Wal-Mart - 1964 -October 7, 1964- b
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1965–1967[]

Wal-Mart - 1965 -February 6, 1965-
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1967–1968[]

Wal-Mart - 1967 -January 28, 1968-
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1968–1970 (primary), 1970–1973 (secondary)[]

Wal-Mart - 1968

1970–1973 (primary), 1973–1975 (secondary)[]

Wal-Mart - 1970 -June 7, 1971-
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1964–1977 (stores), 1975–1977 (corporate)[]

Wal-Mart - 1975 -January 12, 1977- b
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Although this logo had been used as early as 1964 on storefronts, it didn't become the corporate logo until November 24, 1975 (later tweaked two years later).

1977–1982[]

Wal-Mart - 1977

In mid-1977, the hyphen was largely modified.

Wal-Mart[]

1981–2008[]

1981–1993[]

Wal-Mart - 1981
Designer:  Unknown
Typography:  Antique Olive Bold (modified)
Launched:  August 5, 1981

After Wal-Mart had taken over the Southeastern Kuhn's Big K discount store chain, a provisional wordmark was composited using Antique Olive Bold (already used throughout Wal-Mart's advertising) instead of augmenting their pre-existing slab serif logo. This new logo, with the words "WAL-MART" and "BIG K" stacked atop each other, was first used on August 5, 1981. After the merger of the two chains had completed in October, this style of the store's name (now inside a box) stuck around in areas previously served by Big K. Starting from the end of December 1981 to May 1982, this logo slowly began seeing use in other states until it replaced the previous logo disappeared outright. The boxed variant appeared on most print advertisements and store-branded items, whereas the plain text variant was used on television advertisements, annual reports, and a small portion of print ads. Canada used this hyphenated version from their opening in 1994 until adopting the US chain's logo in 2001.

1992–2008[]

Wal-Mart 1992
Designer:  Unknown
Typography:  Antique Olive Bold
Launched:  June 1992

In a push to emphasize the Americanness of the chain, Wal-Mart replaced the hyphen with a star. This logo was first used in June, but in some print advertisements the 1981 logo was retained up until 1993. The yellow 'spark' was introduced in September 2007 on some semi-trucks and the company's website, as well as the current slogan ("Save money. Live better."); however, the new wordmark was not introduced until a year later.

This logo can still be seen at a handful of stores (which either have yet to be renovated and/or updated to the current logo), as well as various semitrucks.

Walmart (second era)[]

2008–present[]

Walmart 2008
Designer:  Lippincott
Typography:  Myriad Pro (wordmark, modified; corporate font from 2007–2017)
Bogle (2017–present, corporate; modified version of Brandon Text)
Launched:  September 2007 (spark symbol only)
June 29, 2008 (full logo)

On June 29, 2008, Walmart announced that it would drop the hyphen from its name, and unveiled a new logo designed by Lippincott[1], which began use in the United States during the fall of 2008.[2] The new logo incorporated the "spark" symbol that had been used on the company's website and on its semi-trucks since September 2007, and changed the wordmark to a new font, a modified version of Myriad Pro, which set only the "W" in uppercase and the rest in lowercase for the first time.

References[]

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