Walmart founder Sam Walton named his first store Walton's Five and Dime. The name changed due to a lease of a previous franchise expiring.
Walmart (first era)
Sam Walton named his new stores Walmart. The Walmart name was presented in just about any front/style available to the printer.
Wal-Mart Discount City
1968–1970 (primary), 1970-1973 (secondary)
1970–1973 (primary), 1973-1975 (secondary)
Though this logo had been used as early as 1964 on storefronts, it didn't become the standard corporate logo until 1975 (later to be tweaked two years later). It was first used in print as the corporate logo on November 24, 1975.
In mid-1977, the hyphen was largely modified.
First seen as a rarely-used alternate logo in print toward the middle of 1981, this became used in parts of the Southeast where Wal-Mart had taken over Kuhn's Big K discount stores, under the interim name Wal-Mart Big K. At the time, W-M used Antique Olive Bold in much of its advertising copy, so instead of augmenting their pre-existing slab serif logo, they created a new one with the words "WAL-MART" and "BIG K" stacked atop each other. This logo was first used in print on August 5, 1981. It was only until October that the "WAL-MART" portion of the logo began being used alongside the 1977 logo, and by the beginning of 1982, it had entirely replaced it in marketing. This logo was reused in Canada in 1994, but was colored blue to match its American counterpart, until it switched to its usual logo in 2001.
In 1992, Wal-Mart changed the logo's color to blue and replaced the hyphen with a star. This logo was first seen used on June 24, 1992, however in some print advertisements the 1981 logo was retained up until 1993. The yellow 'spark' was introduced in September 2007 on some semi-trucks and the company's website, as well as the slogan and light blue color; however, the new wordmark was not introduced until a year later.
On June 29, 2008, Walmart announced that it would drop the hyphen from its name, and unveiled a new logo designed by Lippincott, which began use in the United States during the fall of 2008. The new logo incorporated the "spark" symbol that had been used on the company's website and on its semi-trucks since September 2007, and changed the wordmark to a new font named Bogle, which set only the "W" in uppercase and the rest in lowercase for the first time.