Walmart/Other

Walton's Variety Store

1950–1980

Christmas variant (1960)

Wal-Mart

1962–1964

LOGO MISSING

1964–1975

SVG NEEDED

1967–1975

SVG NEEDED

SVG NEEDED

1964–1975 (secondary); 1975–1981 (primary)

Roundel (1975–1977)

Variant used until 1977

Sign-styled version

1979–1982 (secondary)

Designer:  Unknown

Typography:  Antique Olive Black

Launched:  Q4 1979

Alternate variant seen on some packaging

20th anniversary logo (1982)

Learning from the results of their “Project ‘79” experiment in retail design, more of Wal-Mart’s generic products received a makeover in late 1979. The new packaging extensively used the Antique Olive typeface and switched out the western-style logo for “Wal-Mart” in plain text.

1981–2008

1981–1992

This logo was used from July to October 1981 after the acquisition of Kuhn's-Big K stores, preceding the 1981–1992 logo

"Always." script, used from March 1990 to 2007

1991 (prototype)

In 1991, Wal-Mart rolled out several prototype locations using a logo with a star instead of a hyphen and an entirely different typeface. This logo was only used on storefronts (all now closed or remodeled) and a small amount of in-store branding. It remained at the Palmdale, California, store until it relocated to a newly constructed supercenter in 2005, having been officially retired.

1992–2008

Red variant, used on some signs

Inverted variant

Logo with red star

2007 variant

Spark (2007–2025)

Logo with slogan "Always Low Prices. Always." (1994–2007)

Logo with extended "Always." slogan (1994–1998)

Horizontal logo with slogan "Always Low Prices. Always." (1994–2007)

Logo with slogan "Save money. Live better." (2007–2008)

Logo with half-spark and slogan "Save money. Live better." used at the back of some semi-trucks (2007–2008)

"Art Deco" logo variation used exclusively at the Baldwin Hills Crenshaw Plaza location, until it got remodeled into the 2008+ logo in 2012, the location closed in 2016

2007 (prototypes)

Designer:  Alex de Janosi for Lippincott

Typography:  Myriad

Launched:  2007

Walmart

2007 (prototypes)

Designer:  Alex de Janosi for Lippincott

Typography:  Myriad

Launched:  2007

2008–2025 (United States, Canada, Central America, Chile and Mexico); 2008-present (international)

Print variant

Stacked variant, used on the front building of newly remodeled Walmart stores since the 2020s

Print stacked variant

Inverted variant

Blue variant

Rainbow spark used for employment purposes

50th anniversary variant (2012)

60th anniversary variant (2022)

Star Wars: The Force Awakens variant (December 2015)

Unused "Walmart.com" variant

Grayscale unused "Walmart.com" variant

Logo with slogan "Save money. Live better." (2008–2017)

Inverted variant with slogan "Save money. Live better." (2008–2017)

Stacked variant with "Save Money, Live Better" slogan (2008–2017)

Logo with slogan "Save money. Live better." now set in Walmart's custom typeface, Bogle (2017–present)

White logo with slogan "Save money. Live better." (2017–present)

Stacked variant with "Save Money, Live Better" slogan (2017–present)

Half-spark with slogan "Save money. Live better." (2008–2017)

Half-spark with slogan "Save money. Live better." (2008–2017, stacked)

Safety Always logo. Notice that the "Always" script is the same one used from March 1990 to 2007, minus the period.

2025–present (United States, Canada, Central America, Chile and Mexico)

Print spark

Print wordmark

White wordmark

Small-use wordmark

Print small-use wordmark

White small-use wordmark

App icon

Spark with slogan "Save money. Live better."

Stacked variant with slogan "Save money. Live better."

Alternate stacked variant with slogan "Save money. Live better."

"Welcome to your Walmart" variant #1

"Welcome to your Walmart" variant #2

"Welcome to your Walmart" variant #3

"Only at Walmart" variant