Logopedia
Advertisement
Logopedia
122,628
pages
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1990–1993 1993–2001 2001–2003 2003–2018 2018–2020 2019–present
1990–1993 1993–2001 2001–2003 2003–2018 2018–2020 2019–present

Warner Media, LLC is a wholly-owned entertainment and media subsidiary of American telecommunications conglomerate AT&T. It was founded on January 10, 1990 as Time Warner from the merger of Time Inc. and Warner Communications.

Time Warner (first era)

1990–1993

Time Warner 1990 logo.svg
Designer:  Chermayeff & Geismar
Typography:  Futura Extra Bold
Launched:  January 10, 1990

The company's original identity was created by Chermayeff & Geismar, and included an "eye-ear" logo designed by Steff Geissbuhler (which was adopted for Time Warner Cable).[1]

1993–2001

Time Warner logo 90s.svg
Designer:  Anspach Grossman Portugal
Typography:  Electra
Launched:  April 1993

In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by Anspach Grossman Portugal.[2]

AOL Time Warner

2001–2003

AOL Time Warner.svg
Designer:  Landor Associates
Typography:  Times New Roman
Launched:  Unknown

In January 2000, AOL stated its intentions to purchase Time Warner for $164 billion. The deal, officially filed on February 11, 2000, employed a merger structure in which each original company merged into a newly created entity. The Federal Trade Commission cleared the deal on December 14, 2000, and gave final approval on January 11, 2001; the company completed the merger later that day. The deal was approved on the same day by the Federal Communications Commission, and had already been cleared by the European Commission on October 11, 2000.

The combined company was renamed as AOL Time Warner Inc. Landor Associates was responsible for designing the new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue. The font for the name of the company is Times New Roman.

Th AOL and Time Warner merger led up to the fact that Warner Communications, AOL & Time Inc. merged resulting in a triple merger much like NTL, Telewest and Virgin Media.

Time Warner (second era)

2003–2018

TimeWarner 2004.svg
Designer:  Lippincott Mercer
Typography:  Bodoni BE Regular
Launched:  October 16, 2003

Starting in November 2002, the company alternated with the ​Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to Time WarnerLippincott Mercer was hired to create the company's new corporate identity.

“The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it.”
Edward Adler, Time Warner Senior Vice President, October 2003[3]

WarnerMedia

2018–2020

Wmlogo.svg
Designer:  Unknown
Typography:  AT&T Aleck Sans (custom-designed for AT&T)
Launched:  June 14, 2018

On October 22, 2016, AT&T announced its intent to acquire Time Warner for $85 billion.[4] The United States Department of Justice attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as WarnerMedia after having de-merged and spun off its former Time Inc. properties back into a separate company that was later purchased by Meredith Corporation. Despite the next logo being introduced a year later, this logo continued to be used on-screen for the Warner Bros. Pictures and New Line Cinema logos until 2020.

2019–present

Warnermedialogo.svg
Designer:  Wolff Olins
Typography:  AT&T Aleck Sans (modified)
Launched:  October 17, 2019

On October 17, 2019, the previous logo was overhauled to change the font, removed the gray color used on the Media portion, removed the uppercase wordmark in favor of highlighting the name's appearance when typed, and bolded the Warner segment. This wordmark was designed by Wolff Olins.[5]

On May 16, 2021, it was reported that AT&T was in talks with Discovery, Inc. for it to merge with WarnerMedia, forming a publicly traded company that would be divided between its shareholders. The proposed spin-off and merger was officially announced the next day.

References

External links

National Cleaning Contractors
Kinney Parking System
Warner Communications
Time Inc.
Turner Broadcasting System
AOL
Time Warner/AOL Time Warner/WarnerMedia
Warner Music Group
AOL
Time Warner Cable
Time Inc.
Advertisement