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Time Warner 1990 logo Time Warner logo 90s AOL Time Warner TimeWarner 2004 Wmlogo Warnermedialogo
1990–1993 1993–2001 2001–2003 2003–2018 2018–2019 2019–present

Warner Media, LLC (stylized as WarnerMedia)[1] is a wholly-owned entertainment and media subsidiary of American telecommunications conglomerate AT&T. It was founded on January 10, 1990 as Time Warner from the merger of Time Inc. and Warner Communications.

Time Warner (first era)


Time Warner 1990 logo

The company's original identity was created by Chermayeff & Geismar, and included an eye-ear logo designed by Steff Geissbuhler (which was adopted for Time Warner Cable).[2]


Time Warner logo 90s

In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by Anspach Grossman Portugal.[3]

AOL Time Warner


AOL Time Warner

In January 2000, AOL stated its intentions to purchase Time Warner for $164 billion. The deal, officially filed on February 11, 2000, employed a merger structure in which each original company merged into a newly created entity. The Federal Trade Commission cleared the deal on December 14, 2000, and gave final approval on January 11, 2001; the company completed the merger later that day. The deal was approved on the same day by the Federal Communications Commission, and had already been cleared by the European Commission on October 11, 2000.

The combined company was renamed as AOL Time Warner Inc. Landor Associates was responsible for designing the new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue.

Time Warner (second era)


TimeWarner 2004

Starting in November 2002, the company alternated with the ​Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to Time WarnerLippincott Mercer was hired to create the company's new corporate identity.

“The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it.”
Edward Adler, Time Warner Senior Vice President, October 2003[4]




On October 22, 2016, AT&T announced its intent to acquire Time Warner for $85 billion.[5] The United States Department of Justice attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as WarnerMedia after having de-merged and spun off its former Time Inc. properties back into a separate company, which was later purchased by Meredith Corporation.

Despite the company unveiled a new logo in 2019, this wordmark is still used by Warner Bros. Pictures.



On October 17, 2019, the previous logo was overhauled to change the font, removed the gray color used on the Media portion, removed the uppercase wordmark in favor of highlighting the name’s appearance when typed, and bolded the Warner segment while having the Media segment without any bold. This new wordmark was designed by Wolff Olins.[6]


External links

Warner Communications
Time Inc.
Turner Broadcasting System
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