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'''Warner Media, {{Abbr|LLC|Limited liability company}}''' (doing business as '''WarnerMedia''')<ref>WarnerMedia - [https://www.warnermediagroup.com/newsroom/media-and-identity-materials/corporate-identity-guidelines/nomenclature Nomenclature]</ref> was founded on January 10, 1990 as '''Time Warner''' from the merger of [[Time Inc.]] and [[Warner Communications]]. |
'''Warner Media, {{Abbr|LLC|Limited liability company}}''' (doing business as '''WarnerMedia''')<ref>WarnerMedia - [https://www.warnermediagroup.com/newsroom/media-and-identity-materials/corporate-identity-guidelines/nomenclature Nomenclature]</ref> was founded on January 10, 1990 as '''Time Warner''' from the merger of [[Time Inc.]] and [[Warner Communications]]. |
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Revision as of 19:48, 17 October 2019
This page only shows primary logo variants. For other related logos and images, see:
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1990–1993 | 1993–2001 | 2001–2003 | 2003–2018 | 2018–2019 | 2019–present |
Warner Media, LLC (doing business as WarnerMedia)[1] was founded on January 10, 1990 as Time Warner from the merger of Time Inc. and Warner Communications.
Time Warner (first era)
1990–1993
The company's original identity was created by Chermayeff & Geismar, and included an eye-ear logo designed by Steff Geissbuhler (which was adopted for Time Warner Cable)[2].
1993–2001
In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by Anspach Grossman Portugal[3].
AOL Time Warner
2001–2003
In January 2000, America Online stated its intentions to purchase Time Warner for $164 billion. The deal, officially filed on February 11, 2000, employed a merger structure in which each original company merged into a newly created entity. The Federal Trade Commission cleared the deal on December 14, 2000, and gave final approval on January 11, 2001; the company completed the merger later that day. The deal was approved on the same day by the Federal Communications Commission, and had already been cleared by the European Commission on October 11, 2000.
The combined company was renamed as AOL Time Warner Inc. Landor Associates was responsible for designing the new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue.
Time Warner (second era)
2003–2018
Starting in November 2002, the company alternated with the Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to Time Warner. Lippincott Mercer was hired to create the company's new corporate identity.
“The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it.”
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— Edward Adler, Time Warner Senior Vice President, October 2003[4]
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WarnerMedia
2018–2019
On October 22, 2016, AT&T announced its intent to acquire Time Warner for $85 billion[5]. The United States Department of Justice attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as WarnerMedia after having de-merged and spun off its former Time Inc. properties (print publications including Time, People and Sports Illustrated magazines) back into a separate company, which was later purchased by Meredith Corporation.
2019-present
In 2019, the previous logo was overhauled to change the font, remove the gray color used on the “Media” portion, removed the uppercase wordmark in favor of highlighting the name’s appearance when typed, and bolded the “Warner” segment while having the “Media” segment without any bold.
External links
References
- ↑ WarnerMedia - Nomenclature
- ↑ Identity Works
- ↑ Identity Works
- ↑ Identity Works
- ↑ AT&T - AT&T to Acquire Time Warner
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WarnerMedia |
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