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|Wmlogo.svg|2018–2019 |
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|Warnermedialogo.svg|2019–present}} |
|Warnermedialogo.svg|2019–present}} |
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− | '''Warner Media, {{Abbr|LLC|Limited liability company}}''' ( |
+ | '''Warner Media, {{Abbr|LLC|Limited liability company}}''' (stylized as '''WarnerMedia''')<ref>WarnerMedia - [https://www.warnermediagroup.com/newsroom/media-and-identity-materials/corporate-identity-guidelines/nomenclature Nomenclature]</ref> is a wholly-owned entertainment and media subsidiary of American telecommunications conglomerate [[AT&T]]. It is founded on January 10, 1990 as '''Time Warner''' from the merger of [[Time Inc.]] and [[Warner Communications]]. |
==Time Warner (first era)== |
==Time Warner (first era)== |
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===1990–1993=== |
===1990–1993=== |
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[[File:Time Warner 1990 logo.svg|center|300px]] |
[[File:Time Warner 1990 logo.svg|center|300px]] |
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− | The company's original identity was created by [[Chermayeff & Geismar]], and included an eye-ear logo designed by [[Steff Geissbuhler]] (which was adopted for [[Time Warner Cable]])<ref>[http://www.identityworks.com/articles/spaeth1990.pdf Identity Works]</ref> |
+ | The company's original identity was created by [[Chermayeff & Geismar]], and included an eye-ear logo designed by [[Steff Geissbuhler]] (which was adopted for [[Time Warner Cable]]).<ref>[http://www.identityworks.com/articles/spaeth1990.pdf Identity Works]</ref> |
===1993–2001=== |
===1993–2001=== |
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[[File:Time Warner logo 90s.svg|center|300px]] |
[[File:Time Warner logo 90s.svg|center|300px]] |
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− | In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by [[Anspach Grossman Portugal]]<ref>[http://www.identityworks.com/articles/spaeth1993.pdf Identity Works]</ref> |
+ | In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by [[Anspach Grossman Portugal]].<ref>[http://www.identityworks.com/articles/spaeth1993.pdf Identity Works]</ref> |
==AOL Time Warner== |
==AOL Time Warner== |
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===2003–2018=== |
===2003–2018=== |
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[[File:TimeWarner 2004.svg|center|300px]] |
[[File:TimeWarner 2004.svg|center|300px]] |
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− | Starting in November 2002, the company alternated with the Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to '''Time Warner'''. [[Lippincott Mercer]] was hired to create the company's new corporate identity. |
+ | Starting in November 2002, the company alternated with the Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to '''Time Warner'''. [[Lippincott|Lippincott Mercer]] was hired to create the company's new corporate identity. |
{{Quote|The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it.|Edward Adler|Time Warner Senior Vice President, October 2003<ref>[http://www.identityworks.com/reviews/2003/timewarner.htm Identity Works]</ref>}} |
{{Quote|The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it.|Edward Adler|Time Warner Senior Vice President, October 2003<ref>[http://www.identityworks.com/reviews/2003/timewarner.htm Identity Works]</ref>}} |
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===2018–2019=== |
===2018–2019=== |
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[[File:Wmlogo.svg|center|300px]] |
[[File:Wmlogo.svg|center|300px]] |
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− | On October 22, 2016, [[AT&T]] announced its intent to acquire Time Warner for $85 billion<ref>AT&T - [http://about.att.com/story/att_to_acquire_time_warner.html AT&T to Acquire Time Warner]</ref> |
+ | On October 22, 2016, [[AT&T]] announced its intent to acquire Time Warner for $85 billion.<ref>AT&T - [http://about.att.com/story/att_to_acquire_time_warner.html AT&T to Acquire Time Warner]</ref> The [[United States Department of Justice]] attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as '''WarnerMedia ''' after having de-merged and spun off its former [[Time Inc.]] properties (print publications including ''[[Time]]'', ''[[People]]'' and ''[[Sports Illustrated]]'' magazines) back into a separate company, which was later purchased by [[Meredith Corporation]]. |
− | === |
+ | ===2019–present=== |
[[File:Warnermedialogo.svg|center|300px]] |
[[File:Warnermedialogo.svg|center|300px]] |
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− | + | On October 17, 2019, the previous logo was overhauled to change the font, removed the gray color used on the Media portion, removed the uppercase wordmark in favor of highlighting the name’s appearance when typed, and bolded the Warner segment while having the Media segment without any bold. This new wordmark was designed by [[Wolff Olins]].<ref>Brand New - [https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warnermedia_by_wolff_olins.php New Logo and Identity for WarnerMedia by Wolff Olins]</ref> |
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==External links== |
==External links== |
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*[https://www.warnermediagroup.com/ Official website] |
*[https://www.warnermediagroup.com/ Official website] |
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{{Chronology|[[Warner Communications]]<br>[[Time Inc.]]}} |
{{Chronology|[[Warner Communications]]<br>[[Time Inc.]]}} |
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{{WarnerMedia}} |
{{WarnerMedia}} |
Revision as of 05:20, 10 December 2019
This page only shows primary logo variants. For other related logos and images, see:
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1990–1993 | 1993–2001 | 2001–2003 | 2003–2018 | 2018–2019 | 2019–present |
Warner Media, LLC (stylized as WarnerMedia)[1] is a wholly-owned entertainment and media subsidiary of American telecommunications conglomerate AT&T. It is founded on January 10, 1990 as Time Warner from the merger of Time Inc. and Warner Communications.
Time Warner (first era)
1990–1993
The company's original identity was created by Chermayeff & Geismar, and included an eye-ear logo designed by Steff Geissbuhler (which was adopted for Time Warner Cable).[2]
1993–2001
In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by Anspach Grossman Portugal.[3]
AOL Time Warner
2001–2003
In January 2000, America Online stated its intentions to purchase Time Warner for $164 billion. The deal, officially filed on February 11, 2000, employed a merger structure in which each original company merged into a newly created entity. The Federal Trade Commission cleared the deal on December 14, 2000, and gave final approval on January 11, 2001; the company completed the merger later that day. The deal was approved on the same day by the Federal Communications Commission, and had already been cleared by the European Commission on October 11, 2000.
The combined company was renamed as AOL Time Warner Inc. Landor Associates was responsible for designing the new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue.
Time Warner (second era)
2003–2018
Starting in November 2002, the company alternated with the Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to Time Warner. Lippincott Mercer was hired to create the company's new corporate identity.
“The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it.”
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— Edward Adler, Time Warner Senior Vice President, October 2003[4]
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WarnerMedia
2018–2019
On October 22, 2016, AT&T announced its intent to acquire Time Warner for $85 billion.[5] The United States Department of Justice attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as WarnerMedia after having de-merged and spun off its former Time Inc. properties (print publications including Time, People and Sports Illustrated magazines) back into a separate company, which was later purchased by Meredith Corporation.
2019–present
On October 17, 2019, the previous logo was overhauled to change the font, removed the gray color used on the Media portion, removed the uppercase wordmark in favor of highlighting the name’s appearance when typed, and bolded the Warner segment while having the Media segment without any bold. This new wordmark was designed by Wolff Olins.[6]
References
- ↑ WarnerMedia - Nomenclature
- ↑ Identity Works
- ↑ Identity Works
- ↑ Identity Works
- ↑ AT&T - AT&T to Acquire Time Warner
- ↑ Brand New - New Logo and Identity for WarnerMedia by Wolff Olins
External links
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WarnerMedia |
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Template:WarnerMedia