Changes: WarnerMedia

Latest revision as of 22:55, 10 April 2024

This page only shows primary logo variants.

For other related logos and images, see:

Other



1990–1993	1993–2001	2001–2003	2003–2018	2018–2022	2019–2022

WarnerMedia, LLC was a wholly-owned entertainment and media subsidiary of American telecommunications conglomerate AT&T. It was founded on January 10, 1990 as Time Warner from the merger of Time Inc. and Warner Communications.

Time Warner (first era)

1990–1993

Designer:

Chermayeff & Geismar

Typography:

Futura Extra Bold

Launched:

January 10, 1990

The company's original identity was created by Chermayeff & Geismar, and included an "eye-ear" logo designed by Steff Geissbuhler (which was adopted for Time Warner Cable).^[1]

1993–2001

Designer:

Anspach Grossman Portugal

Typography:

Electra

Launched:

April 1993

In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by Anspach Grossman Portugal.^[2]

AOL Time Warner

2001–2003

Designer:

Landor Associates

Typography:

Times New Roman

Launched:

January 11, 2001

In January 2000, AOL stated its intentions to purchase Time Warner for $164 billion. The deal, officially filed on February 11, 2000, employed a merger structure in which each original company merged into a newly created entity. The Federal Trade Commission cleared the deal on December 14, 2000, and gave final approval on January 11, 2001; the company completed the merger later that day. The deal was approved on the same day by the Federal Communications Commission, and had already been cleared by the European Commission on October 11, 2000.

The combined company was renamed as AOL Time Warner Inc. Landor Associates was responsible for designing the new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue. The font for the name of the company is Times New Roman.

Time Warner (second era)

2003–2018

Designer:

Joe Finocchiaro for
Lippincott Mercer

Typography:

Bodoni BE Regular (modified)

Launched:

October 16, 2003

Starting in November 2002, the company alternated with the Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to Time Warner. The logo used upon reverting back to Time Warner retained the blue color from the previous logo, but removed the horizonal lines above and below the wordmark, uses the Bodoni BE Regular font, and no spaces between the words "Time" and "Warner"; thus, the logo (as well as on its byline below the logos of its subsidiaries) is stylized as "TimeWarner". Lippincott Mercer was hired to create the company's new corporate identity.

The Time Warner name was concurrently used with the WarnerMedia name from June 14, 2018 to 2020 as the former is still used on some uses such as on some merchandising products of its subsidiaries like at the back of Infinity Train: Book One DVD by Cartoon Network which released on April 21, 2020.

“The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it.”

— Edward Adler, Time Warner Senior Vice President, October 2003^[3]

WarnerMedia

2018–2022

Designer:

Unknown

Typography:

AT&T Aleck Sans (custom-designed for AT&T)

Launched:

June 14, 2018

On October 22, 2016, AT&T announced its intent to acquire Time Warner for $85 billion.^[4] The United States Department of Justice attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as WarnerMedia after having de-merged and spun off its former Time Inc. properties back into a separate company that was later purchased by Meredith Corporation. Despite the next logo being introduced a year later, this logo continued to be used on-screen for New Line Cinema and Warner Bros. Pictures until 2021 and March 18, 2022 (a few weeks before WarnerMedia went defunct and became Warner Bros. Discovery), respectively.

2019–2022

Designer:

Wolff Olins

Typography:

AT&T Aleck Sans (modified)

Launched:

October 17, 2019

On October 17, 2019, the previous logo was overhauled to change the font, removed the gray color used on the Media portion, removed the uppercase wordmark in favor of highlighting the name's appearance when typed, and bolded the Warner segment. This wordmark was designed by Wolff Olins.^[5]

On May 16, 2021, it was reported that AT&T was in talks with Discovery, Inc. for it to merge with WarnerMedia, forming a publicly traded company that would be divided between its shareholders. The proposed spin-off and merger was officially announced the next day. The merger was completed on April 8, 2022. The company went defunct four days later on April 12, 2022, but despite this, the WarnerMedia name continues to used on press releases relating to the subsidiaries of its successor, Warner Bros. Discovery.

References

↑ Identity Works
↑ Identity Works
↑ Identity Works
↑ AT&T - AT&T to Acquire Time Warner
↑ Brand New - New Logo and Identity for WarnerMedia by Wolff Olins

◄	National Cleaning Contractors Kinney Parking System Warner Communications Time Inc. Turner Broadcasting System AOL

WarnerMedia

Warner Music Group
AOL
Time Warner Cable
Time Inc.
Warner Bros. Discovery

►

[1] Identity Works

[2] Identity Works

[3] Identity Works

[4] AT&T - AT&T to Acquire Time Warner

[5] Brand New - New Logo and Identity for WarnerMedia by Wolff Olins

[1]

[2]

[3]

[4]

[5]

@@ Line 1: / Line 1: @@
+{{Primary Logos}}
-== Time Warner (first era) ==
+{{ImageTOC
-===1990-present===
+|Time Warner 1990 logo.svg|1990–1993
-[[File:Eyeearlogo.jpg|center|250px]]
+|Time Warner logo 90s.svg|1993–2001
+|AOL Time Warner.svg|2001–2003
+|TimeWarner 2004.svg|2003–2018
+|Wmlogo.svg|2018–2022
+|Warnermedialogo.svg|2019–2022}}
+'''WarnerMedia, {{Abbr|LLC|Limited liability company}}''' was a wholly-owned entertainment and media subsidiary of American telecommunications conglomerate [[AT&T]]. It was founded on January 10, 1990 as '''Time Warner''' from the merger of [[Time Inc.]] and [[Warner Communications]].
+==Time Warner (first era)==
-The eye-ear logo that is used until now.
-=== 1990–1993 ===
+===1990–1993===
+[[File:Time Warner 1990 logo.svg|center|300px]]
+{{Card|designer=[[Chermayeff & Geismar & Haviv|Chermayeff & Geismar]]|type=Futura Extra Bold|date=January 10, 1990}}
-[[File:Time Warner 1990.png|250px|center]]
+The company's original identity was created by [[Chermayeff & Geismar & Haviv|Chermayeff & Geismar]], and included an "eye-ear" logo designed by [[Steff Geissbuhler]] (which was adopted for [[Time Warner Cable]]).<ref>[http://www.identityworks.com/articles/spaeth1990.pdf Identity Works]</ref>
-Time Warner was created in 1990 through the merger of [[Time Inc.]] and [[Warner Communications]]. The original identity was created by [[Chermayeff & Geismar]] and included an eye-ear logo designed by [[Steff Geissbuhler]].
-The eye-ear logo is still used by [[Time Warner Cable]].
-*[http://www.identityworks.com/articles/spaeth1990.pdf]
 ===1993–2001===
+[[File:Time Warner logo 90s.svg|center|300px]]
+{{Card|designer=[[Anspach Grossman Portugal]]|date=April 1993|type=Electra}}
+In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by [[Anspach Grossman Portugal]].<ref>[http://www.identityworks.com/articles/spaeth1993.pdf Identity Works]</ref>
-[[File:Time Warner logo 90s.svg|250px|center]]
-The eye-ear logo was shortlived as a corporate symbol. In 1993, it was replaced by a more reserved and traditional look. It was created by [[Anspach Grossman Portugal]], although the [[Time Warner Cable]] logos retain the eye-ear logo.
-*[http://www.identityworks.com/articles/spaeth1993.pdf]
 ==AOL Time Warner==
 ===2001–2003===
-[[File:AOL Time Warner.svg|center|250px]]
+[[File:AOL Time Warner.svg|center|300px]]
+{{Card|designer=[[Landor Associates]]|type=Times New Roman|date=January 11, 2001}}
-In early 2000, Time Warner and [[AOL]] announced that they would merge. The deal was finalized in January 2001. The new company became known as '''AOL Time Warner'''. [[Landor Associates]] were responsible for designing the logo.
+In January 2000, [[AOL]] stated its intentions to purchase Time Warner for $164 billion. The deal, officially filed on February 11, 2000, employed a merger structure in which each original company merged into a newly created entity. The Federal Trade Commission cleared the deal on December 14, 2000, and gave final approval on January 11, 2001; the company completed the merger later that day. The deal was approved on the same day by the Federal Communications Commission, and had already been cleared by the European Commission on October 11, 2000.
+The combined company was renamed as '''AOL Time Warner Inc.''' [[Landor Associates]] was responsible for designing the new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue. The font for the name of the company is Times New Roman.
 ==Time Warner (second era)==
+===2003–2018===
+[[File:TimeWarner 2004.svg|center|300px]]
+{{Card|designer=Joe Finocchiaro <small>for</small><br>[[Lippincott|Lippincott Mercer]]|type=Bodoni BE Regular <small>(modified)</small>|date=October 16, 2003}}
+Starting in November 2002, the company alternated with the Time Warner and AOL Time Warner names, until October 16, 2003, when its name was legally and officially reverted back to '''Time Warner'''. The logo used upon reverting back to Time Warner retained the blue color from the previous logo, but removed the horizonal lines above and below the wordmark, uses the Bodoni BE Regular font, and no spaces between the words "Time" and "Warner"; thus, the logo (as well as on its byline below the logos of its subsidiaries) is stylized as "TimeWarner". [[Lippincott|Lippincott Mercer]] was hired to create the company's new corporate identity.
+The Time Warner name was concurrently used with the WarnerMedia name from June 14, 2018 to 2020 as the former is still used on some uses such as on some merchandising products of its subsidiaries like at the back of ''[[Infinity Train]]: Book One'' DVD by [[Cartoon Network]] which released on April 21, 2020.
-===2003–Present===
-[[File:TimeWarner 2004.svg|250px|center]]
-The company dropped AOL from its name in November 2002 and reverted back to '''Time Warner''', alternating with the '''AOL Time Warner''' name until 2003. They did however not revert to the old Time Warner logo, opting for a new design.
-:''"The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it."'' - Time Warner Senior Vice President Edward Adler in October 2003
+{{Quote|The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it.|Edward Adler|Time Warner Senior Vice President, October 2003<ref>[http://www.identityworks.com/reviews/2003/timewarner.htm Identity Works]</ref>}}
+==WarnerMedia==
-[[Lippincott Mercer]] were hired to created the new corporate identity.[http://goliath.ecnext.com/coms2/gi_0199-3154406/After-AOL-Time-Warner-taps.html]
+===2018–2022===
+[[File:Wmlogo.svg|center|300px]]
+{{Card|type=[https://www.daltonmaag.com/work/att-aleck AT&T Aleck Sans] <small>(custom-designed for AT&T)</small>|date=June 14, 2018}}
+On October 22, 2016, [[AT&T]] announced its intent to acquire Time Warner for $85 billion.<ref>AT&T - [http://about.att.com/story/att_to_acquire_time_warner.html AT&T to Acquire Time Warner]</ref> The [[United States Department of Justice]] attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as '''WarnerMedia''' after having de-merged and spun off its former [[Time Inc.]] properties back into a separate company that was later purchased by [[Meredith Corporation]]. Despite the next logo being introduced a year later, this logo continued to be used on-screen for [[New Line Cinema]] and [[Warner Bros. Pictures]] until 2021 and March 18, 2022 (a few weeks before WarnerMedia went defunct and became [[Warner Bros. Discovery]]), respectively.
+===2019–2022===
-*[http://www.identityworks.com/reviews/2003/timewarner.htm Identityworks]
+[[File:Warnermedialogo.svg|center|300px]]
+{{Card|designer=[[Wolff Olins]]|type=AT&T Aleck Sans (modified)|date=October 17, 2019}}
+On October 17, 2019, the previous logo was overhauled to change the font, removed the gray color used on the Media portion, removed the uppercase wordmark in favor of highlighting the name's appearance when typed, and bolded the Warner segment. This wordmark was designed by [[Wolff Olins]].<ref>Brand New - [https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warnermedia_by_wolff_olins.php New Logo and Identity for WarnerMedia by Wolff Olins]</ref>
+On May 16, 2021, it was reported that AT&T was in talks with [[Discovery, Inc.]] for it to merge with WarnerMedia, forming [[Warner Bros. Discovery|a publicly traded company]] that would be divided between its shareholders. The proposed spin-off and merger was officially announced the next day. The merger was completed on April 8, 2022. The company went defunct four days later on April 12, 2022, but despite this, the WarnerMedia name continues to used on press releases relating to the subsidiaries of its successor, Warner Bros. Discovery.
-<gallery spacing="small" gallery="gallery" position="center" widths="175" captionalign="center" captionsize="small" bordersize="none" bordercolor="transparent">
-File:TimeWarner logo.svg|This slightly different version is also used by the company.
-</gallery>
+==References==
-{{Time Warner}}
+{{Reflist}}
+{{Chronology|National Cleaning Contractors<br>Kinney Parking System<br>[[Warner Communications]]<br>[[Time Inc.]]<br>[[Turner Broadcasting System]]<br/>[[AOL]]|[[Warner Music Group]]<br/>AOL<br/>[[Time Warner Cable]]<br/>Time Inc.<br>[[Warner Bros. Discovery]]|WarnerMedia}}
+{{Warner Bros. Discovery}}
+{{AT&T}}
+[[Category:Warner Bros. Discovery]]
+[[Category:Warner Bros.]]
+[[Category:Defunct media companies]]
 [[Category:Media companies in the United States]]
-[[Category:Publishing]]
-[[Category:Time Warner]]
 [[Category:New York City]]
 [[Category:New York]]
-[[Category:Experient]]
+[[Category:United States]]
+[[Category:Anspach Grossman Portugal]]
+[[Category:Mergers]]
+[[Category:Conglomerates]]
+[[Category:Diversified conglomerates]]
+[[Category:Dotdash Meredith]]
+[[Category:AOL]]
+[[Category:AT&T]]
+[[Category:Media companies]]
+[[Category:Defunct]]
+[[Category:1990s]]
+[[Category:1990]]