Logopedia
Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1923–1925 1925–1929 1929–1937 1934–1937 1937–1967 1948–1967
1923–1925 1925–1929 1929–1937 1934–1937 1937–1967 1948–1967
1953–1967, 1985–2019 1967–1970 1970–1972 1972–1990 1993–2019 2019–present
1953–1967, 1985–2019 1967–1970 1970–1972 1972–1990 1993–2019 2019–present

Warner Brothers Classics of the Screen

1923–1925

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The first logo of Warner Bros. Pictures was introduced on April 4, 1923. Before the 1925 update, this logo was used as a primary logo until the same year.

Warner Brothers Productions

1925–1929

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Designer:  Unknown
Typography:  Unknown
Also known as:  Shield
Brain Shield

This is the very first Warner Bros. shield logo, nicknamed the "Brain Shield". The top half of the shield included a photo of the exterior of the their original studio building, with the "WB" initials occupying the bottom half, separated by a small dash. The title card with this version of the logo originally included the text "A Warner Brothers Classic of the Screen", which was later replaced with "A Warner Brothers Production" in 1926.

Warner Bros. Pictures Inc.

1929–1937

WB1935.jpg
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Designer:  Unknown
Typography:  Unknown
Also known as:  Shield

This was the first logo design in which the "WB" letters filled the whole shield. There are two different types of the lettering "WARNER BROS. PICTURES, Inc.". This logo was also used on Looney Tunes and Merrie Melodies cartoons.

1934–1937

Warner Bros. 1937.svg
Designer:  Unknown
Typography:  Unknown
Also known as:  Shield

In 1937, this variant was used as the "Zooming W-B Shield". This logo was used on Looney Tunes and Merrie Melodies cartoons until that same year.

1937–1953

Warner bros-1937.svg
Designer:  Unknown
Typography:  Unknown
Also known as:  Shield

In 1937, a banner was added onto the shield reading the company's full name ("WARNER BROS. PICTURES INC.") for the first time, a design that would resonate within many of its subsequent logo designs.

Warner Bros. Pictures (first era)

1948–1967

Warner Bros 1950s print.svg
Designer:  Unknown
Typography:  Unknown
Also known as:  Shield

In 1948, the WB shield was introduced to resemble a shield without the banner.

1953–1967, 1970–1972, 1985–2019

Warner Bros..svg
Designer:  Unknown
Typography:  Goudy (1985)
Also known as:  Shield

After its introduction at the end of the 1953 film Hondo, this logo was slightly modified to be used as a print logo for film trailers and other stationary media for 14 years until the merger with Seven Arts in 1967. It was reintroduced in 1970 as the primary logo for Warner Bros. Records. This logo returned to use for other Warner Bros. divisions in 1985. Until its retirement in 2019, with a total run of 52 years, this is the longest lasting logo used by the company.

Warner Bros.-Seven Arts

1967–1970

Warner Bros. Seven Arts.svg
Designer:  Unknown
Typography:  Unknown
Also known as:  W7

In 1967, for the first time in WB history, the text "WB" was nowhere to be found on the logo; instead, the symbol "W7", symbolizing its merger with Seven Arts, appeared in its place.

Warner Bros., Inc./Warner Bros.

1970–1972

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Designer:  Unknown
Typography:  Unknown
Also known as:  Shield

This logo was once superimposed over one of the backgrounds used for the 1948 logo that would later be used for the 1984 logo. This was used during the period Warner Bros. when was owned by Kinney National Company; that firm's name would sometimes appear inside the rectangular block in place of "Warner Bros." in this logo.

1972–1990

Warner Bros text-1972.svg
Designer:  Saul Bass
Typography:  Unknown

Famed logo designer Saul Bass, also responsible for the Geffen "G" and the United Airlines logos of the 1970s, created this logo. In the commentary on the DVD of the movie Gremlins, which brought back the shield logo, director Joe Dante notes that this logo was designed to be more artsy. When the movie was made, Dante knew that it was going to have the classical feel of the classic Warner Bros. movies because they shot on the Warner lot and Jerry Goldsmith was doing the music. So, they decided to bring back the shield logo and the studio loved it and they brought it back for their future movies (though the shield logo was also used on earlier films such as Blazing Saddles (1974) and Time After Time (1979)). However, this is still used as a logo today for other Warner properties (mainly by the now-unrelated Warner Music Group), and the stylized typeface was used for WB's home video division from 1978 to 1996.

Warner Bros. Pictures (second era)

1993–2019

Warner Bros. Pictures.svg
Designer:  Unknown
Typography:  Unknown
Also known as:  Shield

In September 1993, the banner with the "Warner Bros. Pictures" text was re-added to the shield, resembling the 1948 and 1984 onscreen logos. It was used as the corporative logo of the studio for 26 years until the rebrand in 2019, although the company's on-screen variants were still used until mid-2020.

2019–present

Warner Bros. Pictures 2019.svg
Designer:  Pentagram
Typography:  Warner Bros. Sans
(custom-designed)
Also known as:  Shield

After Warner Bros. Entertainment revealed a new logo on November 13, 2019, Warner Bros. Pictures also refreshed its image to match with the modern look of the new shield and dropped the banner and "Warner Bros. Pictures" is below the shield. It debuted on the final trailer of Tenet (2020) and was given a proper animation to accompany it in 2021, which first appeared on the HBO Max original movie, Locked Down.

Note

Despite the name change on its logo to Warner Bros. Pictures in 1984, the company was still referred to as Warner Bros. until 2000, when its legal name in advertising materials was changed back to Warner Bros. Pictures; it is still officially referred to as Warner Bros. outside of this.

External links

Seven Arts Associated Corporation
Ted Turner Pictures
Turner Entertainment
Warner Bros.