Logopedia
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This page only shows primary logo variants.
1923–1925 1925–1929 1929–1937 1934–1937 1937–1953
1923–1925 1925–1929 1929–1937 1934–1937 1937–1953
1940–1967 1953–1967, 1970–1973, 1985–2019 1967–1970 1970–1972 1971–1972
1940–1967 1953–1967, 1970–1973, 1985–2019 1967–1970 1970–1972 1971–1972
1972–1990 1993–2022, 2023 2019–2023 February–December 2023; 2023–present (corporate) December 2023–present
1972–1990 1993–2022, 2023 2019–2023 February–December 2023; 2023–present (corporate) December 2023–present

Warner Brothers Classics of the Screen[]

1923–1925[]

Warner Bros. Classics
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The first logo of Warner Bros. Pictures was introduced on April 4, 1923. Before the 1925 update, this logo was used as a primary logo until the same year.

Warner Brothers Productions[]

1925–1929[]

Warner Bros. 1923
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This is the very first Warner Bros. shield logo, nicknamed the "Brain Shield". The title card with this version of the logo originally included the text "A Warner Brothers Classic of the Screen", which was later replaced with "A Warner Brothers Production" in 1926.

Warner Bros. Pictures Inc.[]

1929–1937[]

WB1935
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This was the first logo design in which the "WB" letters filled the whole shield. This logo was also used on Looney Tunes and Merrie Melodies cartoons.

1934–1937[]

Warner Bros. 1937

In 1937, this variant was used as the "Zooming W-B Shield". This logo was used on Looney Tunes and Merrie Melodies cartoons until that same year.

1937–1953[]

WB1937
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In 1937, a banner was added onto the shield reading the company's full name ("WARNER BROS. PICTURES INC.") for the first time, a design that would resonate within many of its subsequent logo designs.

Warner Bros. Pictures (first era)[]

1940–1967[]

Warner Bros 1950s print

By 1940, this design started appearing on pressbooks.[1] However, this logo wouldn't become the primary logo until 1948, when it started appearing on posters[2][3] and letters.[4][5]

1953–1967, 1970–1973, 1985–2019[]

Warner Bros.
Designer:  Unknown
Typography:  Goudy (1985)
Launched:  November 27, 1953

After its introduction at the end of the 1953 film Hondo, this logo was slightly modified to be used as a print logo for film trailers and other stationary media for 14 years until the merger with Seven Arts in 1967. It was reintroduced in 1970 as the primary logo for Warner Bros. Records, and would be seen on films as as Blazing Saddles (1974) and Time After Time (1979).

In the commentary on the DVD of the movie Gremlins, which brought back the shield logo, director Joe Dante knew the movie that it was going to have the classical feel of the classic Warner Bros. movies; due to it being shot on the Warner lot and having music by Jerry Goldsmith. The company officially reinstated the older logos after they approved the logo's use in the film starting with Warner Bros. Pictures and Warner Bros. Television adopted the 1948 on-screen logo; they would also be adopted for most Warner Bros. divisions in 1985. Until its retirement in 2019, with a total run of 51 years, this is the longest lasting logo used by the company, as well as the most memorable.

Warner Bros.-Seven Arts[]

1967–1970[]

Warner Bros.-Seven Arts
Designer:  Unknown
Typography:  Unknown
Launched:  August 20, 1967

To symbolize the company's merger with Seven Arts, this symbol appeared starting in 1967.

Warner Bros.[]

1970–1972[]

Warner bros-1970
Designer:  Unknown
Typography:  Eurostile
Launched:  May 13, 1970

This was used during the period Warner Bros. when was owned by Kinney National Company. This logo was once superimposed over one of the backgrounds used for the 1948 logo that would later be used for the 1984 logo.

1971–1972[]

Warner bros 1971
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Designer:  Unknown
Typography:  Eurostile
Launched:  November 24, 1971

This is similar to the previous logo. It was seen on The Man in the Wilderness and preserved on the Warner Archive Blu-ray. It may have been seen on other films from this period (it is confirmed to also be on a later Kinney-era film, possibly Snow Job), but it's hard to say between Warner's rampant plastering habits and more common usage of the 1970 logo.

1972–1990[]

Warner Bros text-1972
Designer:  Saul Bass
Typography:  Watford
Handel Gothic
Launched:  February 10, 1972

Famed logo designer Saul Bass, also responsible for the Geffen "G" and the United Airlines logos of the 1970s, created this logo. In the commentary of Gremlins, Joe Dante notes that this logo was designed to be more artsy. While it was replaced with the 1953 logo in the latter half of the 1980s, it is still used as a logo today for other Warner properties (mainly by the now-unrelated Warner Music Group), and the stylized typeface was used Warner Home Video from 1978 to 1996; it has also appeared on a few movies made by the studio in the 2010s and the early 2020s such as Magic Mike, Joker (albeit modified) and A Christmas Story Christmas.

Warner Bros. Pictures (second era)[]

1993–2022, 2023[]

Warner Bros. Pictures
Designer:  Unknown
Typography:  Goudy Old Style Bold
Launched:  September 1993

By September 1993, this design appeared concurrently with the 1953 and 1948 on-screen designs. It was used as the corporate logo of the studio for 26 years until the rebrand in 2019, although the company's on-screen variants were still used until March 18, 2022.

This logo made a surprise reappearance on Aquaman and the Lost Kingdom as a variant in 2023.

2019–2023[]

Warner Bros. Pictures 2019
Designer:  Pentagram
Typography:  Warner Bros. Sans
(custom-designed)
Launched:  November 13, 2019

After Warner Bros. Entertainment revealed a new logo on November 13, 2019, Warner Bros. Pictures also refreshed its image to reflect this. It debuted on the final trailer of Tenet (2020) and was given a proper animation to accompany it in 2021, which first appeared on the HBO Max original movie, Locked Down.

Despite being phased out in favor of the next logo, it was still used on Warner Bros.' official website until 2024.

2023–present[]

February–December 2023; 2023–present (corporate)[]

Warner Bros. Pictures 2023
Designer:  Chermayeff & Geismar & Haviv
Typography:  Warner Bros. Condensed
(custom-designed, modified from TT Norms Std Condensed)
Launched:  April 8, 2022 (reveal)
February 2023 (on-screen)

In February 2023, the shield's appearance was changed to match its design in the corporate logo of Warner Bros.' current parent company, Warner Bros. Discovery. It first appeared on Warner Bros.' campaign for its centennial in 2023, "Celebrating Every Story", and then made its official debut on the first trailer for The Flash before appearing in the film itself. Following the debut of the next logo, this is currently being used as a primary logo for corporate and small-scale purposes.[6] It is also used on the Warner Bros. website starting by June 2024.[7][8]

December 2023–present[]

Warner Bros Pictures 2023 Print color

This design first appeared on the trailer for the Philippine film Mallari as a variant and then made its official debut on the film Wonka (which also marked the debut of the 2023 on-screen logo) in December 2023.

Note[]

Despite the name change on its logo to Warner Bros. Pictures in 1984, the company was still referred to as Warner Bros. until 2000, when its legal name in advertising materials was changed back to Warner Bros. Pictures; it is still officially referred to as Warner Bros. outside of this.

References[]

External links[]

Seven Arts Associated Corporation
National General Corporation
Lorimar Film Entertainment
Ted Turner Pictures
Turner Entertainment Co.
Warner Bros. Pictures
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