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This page only shows primary logo variants.
1923–1925 1925–1929 1929–1937 1934–1937 1937–1953 1948–1967 1953–1967, 1970–1973, 1985–2019
1923–1925 1925–1929 1929–1937 1934–1937 1937–1953 1948–1967 1953–1967, 1970–1973, 1985–2019
1967–1970 1970–1972 1972–1990 1993–2022, 2023 2019–2024 February–December 2023; 2023–present (corporate) December 2023–present
1967–1970 1970–1972 1972–1990 1993–2022, 2023 2019–2024 February–December 2023; 2023–present (corporate) December 2023–present

Warner Brothers Classics of the Screen[]

1923–1925[]

Warner Bros. Classics
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The first logo of Warner Bros. Pictures was introduced on April 4, 1923. Before the 1925 update, this logo was used as a primary logo until the same year.

Warner Brothers Productions[]

1925–1929[]

Warner Bros. 1923
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This is the very first Warner Bros. shield logo, nicknamed the "Brain Shield". The top half of the shield included a photo of the exterior of the their original studio building, with the "WB" initials occupying the bottom half, separated by a small dash. The title card with this version of the logo originally included the text "A Warner Brothers Classic of the Screen", which was later replaced with "A Warner Brothers Production" in 1926.

Warner Bros. Pictures Inc.[]

1929–1937[]

WB1935
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This was the first logo design in which the "WB" letters filled the whole shield. There are two different types of the lettering "WARNER BROS. PICTURES, Inc.". This logo was also used on Looney Tunes and Merrie Melodies cartoons.

1934–1937[]

Warner Bros. 1937

In 1937, this variant was used as the "Zooming W-B Shield". This logo was used on Looney Tunes and Merrie Melodies cartoons until that same year.

1937–1953[]

WB1937
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In 1937, a banner was added onto the shield reading the company's full name ("WARNER BROS. PICTURES INC.") for the first time, a design that would resonate within many of its subsequent logo designs.

Warner Bros. Pictures (first era)[]

1948–1967[]

Warner Bros 1950s print

In 1948, the WB shield was introduced to resemble a shield without the banner.

1953–1967, 1970–1973, 1985–2019[]

Warner Bros.
Designer:  Unknown
Typography:  Goudy (1985)
Launched:  1953

After its introduction at the end of the 1953 film Hondo, this logo was slightly modified to be used as a print logo for film trailers and other stationary media for 14 years until the merger with Seven Arts in 1967. It was reintroduced in 1970 as the primary logo for Warner Bros. Records. This logo returned to use for other Warner Bros. divisions in 1985. Until its retirement in 2019, with a total run of 51 years, this is the longest lasting logo used by the company, as well as the most memorable.

Warner Bros.-Seven Arts[]

1967–1970[]

Warner Bros.-Seven Arts
Designer:  Unknown
Typography:  Unknown
Launched:  August 20, 1967

In 1967, for the first time in WB history, the text "WB" was nowhere to be found on the logo; instead, the symbol "W7", symbolizing its merger with Seven Arts, appeared in its place.

Warner Bros.[]

1970–1972[]

Warner bros-1970
Designer:  Unknown
Typography:  Eurostile
Launched:  May 13, 1970

This logo was once superimposed over one of the backgrounds used for the 1948 logo that would later be used for the 1984 logo. This was used during the period Warner Bros. when was owned by Kinney National Company; that firm's name would sometimes appear inside the rectangular block in place of "Warner Bros." in this logo.

1972–1990[]

Warner Bros text-1972
Designer:  Saul Bass
Typography:  Watford
Handel Gothic
Launched:  1972

Famed logo designer Saul Bass, also responsible for the Geffen "G" and the United Airlines logos of the 1970s, created this logo. In the commentary on the DVD of the movie Gremlins, which brought back the shield logo, director Joe Dante notes that this logo was designed to be more artsy. When the movie was made, Dante knew that it was going to have the classical feel of the classic Warner Bros. movies because they shot on the Warner lot and Jerry Goldsmith was doing the music. So, they decided to bring back the shield logo and the studio loved it and they brought it back for their future movies (though the shield logo was also used on earlier films such as Blazing Saddles (1974) and Time After Time (1979)). However, this is still used as a logo today for other Warner properties (mainly by the now-unrelated Warner Music Group), and the stylized typeface was used for WB's home video division from 1978 to 1996; it has also appeared on a few movies made by the studio in the 2010s and the early 2020s such as Magic Mike, Joker (albeit modified) and A Christmas Story Christmas.

Warner Bros. Pictures (second era)[]

1993–2022, 2023[]

Warner Bros. Pictures
Designer:  Unknown
Typography:  Goudy Old Style Bold
Launched:  September 1993

In September 1993, the banner with the "Warner Bros. Pictures" text was re-added to the shield, resembling the 1948 and 1984 onscreen logos. It was used as the corporate logo of the studio for 26 years until the rebrand in 2019, although the company's on-screen variants were still used until March 18, 2022.

This logo made a surprise reappearance on Aquaman and the Lost Kingdom as a variant in 2023.

2019–2024[]

Warner Bros. Pictures 2019
Designer:  Pentagram
Typography:  Warner Bros. Sans
(custom-designed)
Launched:  November 13, 2019

After Warner Bros. Entertainment revealed a new logo on November 13, 2019, Warner Bros. Pictures also refreshed its image to match with the modern look of the new shield and dropped the banner and "Warner Bros. Pictures" is below the shield. It debuted on the final trailer of Tenet (2020) and was given a proper animation to accompany it in 2021, which first appeared on the HBO Max original movie, Locked Down.

2023–present[]

February–December 2023; 2023–present (corporate)[]

Warner Bros. Pictures 2023
Designer:  Chermayeff & Geismar & Haviv
Typography:  Warner Bros. Condensed
(custom-designed, modified from TT Norms Pro Condensed)
Launched:  February 2023

In February 2023, the shield's appearance was changed to match its design in the corporate logo of Warner Bros.' current parent company, Warner Bros. Discovery. This shield resembles the classic WB shield. It first appeared on Warner Bros.' campaign for its centennial in 2023, "Celebrating Every Story", and then made its official debut on the first trailer for The Flash before appearing in the film itself. Following the debut of the next logo, this is currently being used as a primary logo for corporate and small-scale purposes.[1]

December 2023–present[]

Warner Bros Pictures 2023 Print color

In December 2023, the 2023 shield gained a banner with the company's name on it (this feature had been retired during the use of Pentagram's 2019 logo), making it resemble the classic shield even more. It first appeared on the trailer for the Philippine film Mallari as a variant and then made its official debut on the film Wonka (which also marked the debut of the 2023 on-screen logo).

Note[]

Despite the name change on its logo to Warner Bros. Pictures in 1984, the company was still referred to as Warner Bros. until 2000, when its legal name in advertising materials was changed back to Warner Bros. Pictures; it is still officially referred to as Warner Bros. outside of this.

External links[]

References[]

Seven Arts Associated Corporation
National General Corporation
Lorimar Film Entertainment
Ted Turner Pictures
Turner Entertainment Co.
Warner Bros. Pictures
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