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1997–2000

Romance Classics 1999

WE tv was originally launched as Romance Classics in 1997. The logo featured an arrow behind a heart.

2000–2006

Women's Entertainment 2003

In 2000, the channel overhauled itself, renaming itself WE: Women's Entertainment and competing directly against Lifetime.

2006–2010

WE TV logo

In 2006, WE: Woman's Entertainment was rebranded and became simply WE tv. The WE text was changed to green instead of blue.

2010–

We tv logo 2011


In 2010 We TV gained yet another revranding. The logo is now pink and orange, the slant is dropped, the E looks capitalized and TV is lowercased, causing the channel to be from We TV to WE tv.

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