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This page only shows primary logo variants.
For other related logos and images, see:

Contents

1969–1971 1971–1972 1972–1977 1977–1983 1983–2013 2007–2013 2012–present
1969–1971 1971–1972 1972–1977 1977–1983 1983–2013 2007–2013 2012–present

1969–1971

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The drawing in the logo is a stylized portrait of chain founder Dave Thomas' daughter, Melinda Lou "Wendy" Thomas. This is the first logo that was only used for the first restaurant.

1971–1972

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Second logo, similar to the first one, but added the slogan "Quality is our recipe". Introduced after opening the second restaurant, which introduced the drive-thru pick-up window.

1972–1977

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In 1972, the portrait of Wendy was redrawn for the first time with flat colors and the font for the tagline "Old Fashioned Hamburgers" was modified. The swirls became detached from the portrait of Wendy (but still remained attached for use on signage). However, signage still displayed the illustration from the first two logos.

1977-1983

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In 1977, the logo was given a yellow background for the outside and a red beveled rectangle was given for the inside. The words "Old Fashioned" became re-aligned into the center. It is still used at a small number of locations, regardless of design updates.

1983–2013

Wendy's logo.svg

The fifth and longest-lived Wendy's logo debuted in 1983 in the United States and expanded into Canada in 1984. The font for the tagline "Old Fashioned Hamburgers" was modified again.

2007–2013

Wendyslogo2007.svg

The shorthand logo without the "Old Fashioned Hamburgers" tagline, used as the secondary logo.

2012–present

Wendy's.svg

An entirely new logo featuring a redrawn Wendy and a new script wordmark was unveiled in October 2012 and fully introduced in 2013.

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