Western Digital

Contents

1970–1991	1991–1997	1997–2004	2004–2017 (primary); 2017–present (secondary)	2017–2022 (primary); 2022–present (secondary)	2022–present

1970–1991

1991–1997

1997–2004

2004–2017 (primary); 2017–present (secondary)

2004–2017 (primary); 2017–2019 (secondary)

Since late 2013, it dropped the wordmark in favor of the WD logomark for the consumer internal and external storage drives but it kept the full logo as a corporate logo until 2017. The original blue variant of the WD logomark was used on most consumer products until 2019.

2019–present (secondary)

In 2019, the WD logo changed its color from blue to orange. It is presently used only on all of WD-branded external HDD and SSD drives. Consumer internal HDD and SSD drives will mostly use the 2017-present Western Digital logo.

2017–present

2017–2022 (primary); 2022–present (secondary)

To reflect their acquisition of SanDisk back in 2016, Western Digital changed its logo. The logo was later implemented to their products: first on its professional and enterprise drives in late 2017, and consumer internal HDD and SSD drives in 2019 (also appeared on WD_BLACK series internal drives).

2022–present

To celebrate their 52nd anniversary, Western Digital unveiled new brand symbol on April 12, 2022, while the 2017 wordmark remain in use.

External links