1985–1992[]
Wheat Crunchies was introduced by Sooner Foods (a Rowntree Mackintosh Group company) in 1985. The brand was sold to Golden Wonder in 1987.
1992–1997[]
1997–2002[]
2002–2005[]
2005–2006[]
2006–2012[]
In 2006, Wheat Crunchies was purchased by United Biscuits and put under the KP Snacks umbrella.
2012–present[]
In June 2012, United Biscuits relaunched Wheat Crunchies with a new logo, 'improved taste', a new Cheddar & Onion flavour and a bigger snack size.
In November of that year KP Snacks was also bought by Intersnack Group, meaning that Wheat Crunchies were now owned by Intersnack.