Before the show made it to air, a pilot was taped on 12 August 1998, using this logo. The logo was also used in the credits of the final episode of Series 1.
In 2004, the graphics were slightly altered including an entirely new title sequence. The logo was also slightly altered, the main colour was now blue and the four leaf clover comprised of question marks and pound signs was changed to yellow.
In 2007 the programme received its most substantial overhaul since it launched in 1998. All the graphics were modernised and the music score was partially replaced, the title sequence again changed to a more upbeat fast paced version based on the money tree. The logo was also substantially changed, the main colour returned to being purple albeit a darker variation, the word 'Millionaire' was enlarged and the two 'Who Wants To Be A' sentences was changed from the font ITC Conduit to Copperplate Gothic. The format itself was also changed, the number of questions was reduced from fifteen to twelve and the money tree had different amounts. This logo was still used in the series 27 despite of new logo in the screen.
In 2010 the format of 'Who Wants To Be A Millionaire?' changed again, in the series 27, for the first time a time limit was added to the first two stages of questions. A new lifeline became available once a contestant reaches the third stage of questions, it is called switch and it entitles the contestant to 'switch' a question if they do not know the answer. The graphics remained mostly the same as it was since 2007 with the exception of the question graphic which changed to purple and the title sequence which added a 3, 2, 1 countdown before the revised logo appeared. The logo was slightly altered, the purple became lighter and the elements which were blue were changed to a metallic silver. The 'Who Wants To Be A' sentences was changed to the original ITC Conduit for the logo at the end of the title sequence but for the rest of the title sequence and as seen anywhere other than the final appearance in the title sequence, the font remains Copperplate Gothic.
2010–2014[]
Designer:
Unknown
Typography:
As above
Launched:
December 23rd 2010
Celebrity Christmas special
Celebrity Mother's Day special
Celebrity School's Out special
Celebrity Soap Stars special
Celebrity Remembrance special
New Year special
The People Play special
I'm a Celebrity special
Pantomime special
Britain's Got Talent Special
Chris's Final Answer
From Christmas 2010's episode which was the last episode of series 27, the name got changed , regular episodes were cancelled after the 2010 celebrity special got unusually high ratings, and only live Celebrity specials were made from then onwards until July 2012, when a non-celebrity three-part run subtitled "The People Play" was broadcast live and one more time on May 2013. The logo returned to using ITC Conduit for "Who Wants To Be a" on some variants. When Chris Tarrant left the show, ITV cancelled it, officially ending on 11 February 2014. The clock format was still in use until then.
2018[]
Designer:
Potion Pictures
Typography:
Copperplate Gothic Coronet (pound signs)
Launched:
May 5th 2018
Variant on the logo used in promotional material
Title card
ITV announced that the show would return for a new series to celebrate the programme's 20th anniversary. Jeremy Clarkson replaced Chris Tarrant as presenter from this series onwards.
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