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== 1977–2008== |
== 1977–2008== |
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[[File:Wilkinson.svg|center|300px]] |
[[File:Wilkinson.svg|center|300px]] |
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Revision as of 15:54, 7 December 2013
1930-1977
Template:Missing former logo
1977–2008
The company was founded in 1930. This logo was used for thirty years from 1977.
2008-present
On December 11th 2008, Wilkinson ditched it's existing branding and replaced it with One Touch, though it did not come into effect until early 2009. Designed by Jupiter Creative, the brand was showcased in new format stores in Thornaby, Northallerton, (which replaced a former Woolworths store), Sheffield, Leicester, Newton and Walton-on-Thames, as well as the Castle Douglas, Aycliffe, Motherwell & Clydebank stores in Scotland. Elements of the new brand have since been phased in more widely, including point-of-sale materials, carrier bags and a relaunched website. Stores in Nottingham and Retford have also recently been converted to the new One Touch format.
