Wilson Sporting Goods | Logopedia | Fandom

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1914–1927[]

Wilson

1927-1961[]

LOGO MISSING

1961-1962[]

1962-1978[]

BETTER LOGO NEEDED

1978-1989[]

BETTER LOGO NEEDED

1989–present[]

Designer:

Typography:

Custom

Launched:

1989

In 1989, the W was drastically altered to make all parts virtually the same width, with the rest of the script remaining virtually unchanged.

V • T • E

Subsidiaries

Frito-Lay, Inc. (Canada | China) | The Quaker Oats Company | Tropicana Brands Group¹ | Matutano Snack Ventures, S.A. | Empresas Polar | Sabritas, S. de R.L. de C.V. | Gamesa | Marbo Product | Pepsi-Cola Venezuela² | Pepsi-Cola Products Philippines, Inc. | Postobón S.A. | Sabra Dipping Company³ | Star Foods | Pepsi Lipton⁵ | PepsiCo Canada | PepsiCo Snacks | Evercrisp | Elma Chips | Tesalia-CBC

Current beverage brands
Pepsi variants: Pepsi (Lime) | Pepsi Light (Lemon) | Pepsi Max (Cherry) | Pepsi Twist Lemon (Black) | Pepsi Zero Sugar | Diet Pepsi (Lime | Wild Cherry) | Pepsi-Cola Made with Real Sugar | Caffeine Free Pepsi (Diet)
Limited edition/discontinued: Crystal | AM | Diet AM | Azuki | Baobab | Berry | Blue | Blue Hawaii | Boom | Cafe | Cappuccino | Caribbean Gold | Carnival | Cherry Vanilla | Cool | Fire | Freeze | Fresh | Ginga | Ginger | Green | Gold | Holiday Spice | Ice | Ice Cream | Ice Cucumber | Kick | Kona | Max Twist | Mojito | Mont Blanc | Natural | Next | One | Perfect | Pineapple | Raging Razzberry | Raw | Red | Retro | Samba | Shiso | Burst | Strong Shot | Summer Chill | Summer Mix | Tropical Chill | True | Vanilla | White | X | Jazz

Other beverages: Mirinda | Mountain Dew (Real Sugar | Diet | Zero Sugar) | Propel Water | Mug Root Beer | Sobe | Starry | Sting Energy Drink | 7Up (international) | Dr Pepper⁴ | Crush | Aquafina | Slice (India) | Gatorade | Lipton⁵ (Ice Tea | Brisk) | Caleb's Kola | Pure Leaf⁵ | Sodastream | Sabores Golden | Rockstar Energy Drink | Prigat

Tropicana Brands Group¹: Copella | Dole⁶ | KeVita | IZZE | Naked Juice | Tropicana

Current food brands
3D's | Alvalle | Bare | Bénénuts | Bluebird | Cap'n Crunch | Cheese Tris | Cheetos (China) | Chester's Popcorn | Chester's Puffcorn | Chipsy | Clipsy | Cracker Jack | Cracker Jill | Doritos (UK & Ireland) | Duyvis | Fritos | Funyuns | Gamesa | Grandma's | Gud | Imag!ne | Kurkure | Lay's (Arabia | China | Japan | Taiwan | Thailand | Chile) | Life | Maker | Margarita | Mariyka | Matador | Matutano | Maui Style | Miss Vickie's | Munchies | Munchos | NatuChips | Near East | Nobby's Nuts | Nut Harvest | Off The Eaten Path | Oven Baked (Oven Baked Tostitos) | Pardon | Pearl Milling Company | Pipers Crisps | Quaker | Red Rock Deli | Rold Gold | Roni (Rice-A-Roni | Pasta Roni) | Ruffles | Sabra | Sabritas | Sabritones | Sakata | Santitas | Simba Chips | Simply | Smartfood | Smith's Chips | Snack a Jacks | Sonrics | Star (Poland | Romania, Bulgaria and Moldova) | Sunbites | Sunchips | Stacy's (Pita Chips) | Toddy | Tostitos | Twisties | Uncle Chipps | Walkers (Walkers' brands)

Former/defunct
Yum! Brands (KFC | Pizza Hut | Taco Bell) | BN | Pepsi-Cola Indobeverages⁷ | Hot 'n Now | North American Van Lines | Wilson Sporting Goods | Chevy's | East Side Mario's | D'Angelo Sandwich Shops | California Pizza Kitchen | Aliva (India) | Aspen | Sierra Mist | Stolichnaya (Licensed) | Slice (United States) | Indofood Fritolay Makmur⁷ (Chiki | Chitato | Jet-Z⁷ | Qtela) | Teem | Coqueiro | Mabel | Star Chips | Aquafina FlavorSplash

Notes
¹Joint venture with PAI Partners (61%).
²Joint venture with Empresas Polar.
³Joint venture with Strauss Group.
⁴Canada and Oceania only.
⁵Joint venture with Unilever.
⁶Juices only, used under licence.
⁷Former joint venture with Indofood.

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