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Wilts & Dorset[]

1983–1987[]

The National Bus Company subsidiary Hants & Dorset was split into three companies in 1983; Hampshire Bus, Shamrock & Rambler and Wilts & Dorset.

1987–2001[]

2001–2012[]

In mid 2012, Go-Ahead announced Wilts & Dorset would cease to be used as a trading name in favour of More and Salisbury Reds.

More[]

2004–2012[]

More is a brand used by Go South Coast for services operating in Bournemouth and Poole. Originally used for premium services, More became the primary brand for all services in 2012.

2012–present[]

Salisbury Reds[]

Pulse Line[]

2006–2010[]

Pulse Line was a brand used for select services around Salisbury. In 2012, the brand was replaced with Salisbury Reds and came to include all services in the area.

2010–present[]