Wilts & Dorset[]
1983–1987[]
The National Bus Company subsidiary Hants & Dorset was split into three companies in 1983; Hampshire Bus, Shamrock & Rambler and Wilts & Dorset.
1987–2001[]
2001–2012[]
In mid 2012, Go-Ahead announced Wilts & Dorset would cease to be used as a trading name in favour of More and Salisbury Reds.
More[]
2004–2012[]
More is a brand used by Go South Coast for services operating in Bournemouth and Poole. Originally used for premium services, More became the primary brand for all services in 2012.
2012–present[]
Salisbury Reds[]
Pulse Line[]
2006–2010[]
Pulse Line was a brand used for select services around Salisbury. In 2012, the brand was replaced with Salisbury Reds and came to include all services in the area.
2010–present[]
