2009-2011 2010 (pre-launch) 2010–2011 2011–2012 2012–2015 2015–2020
2009-2011 2010 (pre-launch) 2010–2011 2011–2012 2012–2015 2015–2020

Windows Phone (Windows Mobile 6.5)[]


WP Logo in WM 6.5
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This logo is only used for smartphones running Windows Mobile 6.5.

Windows Phone 7 Series[]

2010 (pre-launch)[]

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On February 15, 2010 the successor to Windows Mobile, Windows Phone 7 Series was announced at Mobile World Conference 2010 by Microsoft.

Windows Phone 7[]


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Due to criticism about the length of its name, on April 2, 2010 Microsoft shortened the name to Windows Phone 7. The circle was changed to green though other colors were still used on occasion.

Windows Phone 7.5[]

2011 (pre-launch), 2011–2012 (secondary)[]

Windows Phone 7.5 (pre-launch)
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In February 2011, an updated logo was unveiled alongside the Windows Phone 7.5 'Mango' update at MWC 2011[1]. The new logo was almost identical to the Windows Phone 7 logo, albeit with a different color scheme. It was replaced by the square Windows Phone logo later in 2011, but was still used as the Windows Phone logo on Microsoft Answers until at least February 2012[2]. The '7' was dropped from the logo.


Windows Phone 2011

Microsoft began rolling out the new logo around the end of September 2011[3]. The Windows logo was changed to a square to match the Metro UI used in Windows Phone.

Windows Phone 8 & 8.1[]


Windows Phone 2012

Starting earlier in 2015 and completed with the release of the desktop version of Windows 10 in July 2015, the Windows Phone brand was phased out, replaced with simply Windows.

Windows 10 Mobile[]


Windows 2015

The operating system is now simply identified as Windows 10 Mobile, using the same branding as the desktop equivalent.

See also[]


Windows Mobile 6.5
Windows Phone
Project Andromeda OS (cancelled)
Android (Surface Duo phones only)