Winn-Dixie Stores, Inc. was formed on November 14, 1955 from the merger of the Winn & Lovett Grocery Company and Dixie-Home Stores. The first usage of the Winn-Dixie name for a store rather than for the parent company was on June 3, 1956.
1957-1958 (Carolinas)[]
Designer:
Unknown
Typography:
Unknown
Launched:
May 2, 1957
This logo, based on the one Dixie-Home used, debuted a day after Winn-Dixie Stores' (the parent company) 38th anniversary.
January-March 1958[]
Designer:
Unknown
Typography:
Custom
Launched:
January 7, 1958
1958–1981 (primary), 1981–1985 (secondary)[]
Designer:
Unknown
Typography:
Custom
Launched:
February 24, 1958 (Florida, Georgia) March 10, 1958 (Carolinas)
The cornucopia was soon axed in favor of the more recognizable checkmark from sister store Kwik Chek.
1971–1978 (secondary)[]
1977[]
1982–2006[]
1982–2004[]
Designer:
Unknown
Typography:
Custom
Launched:
July 1982
Red version
Version with slogan (1985-2001)
Red version with slogan (1985-2001)
Version with "The Real Deal" slogan (2001-2004)
Sign variant
This logo was primarily used in commercials and in-store until 1984, when it made its leap to print advertisements as well.
1982-1984[]
This version was used in print advertisements until 1984.
2004–2006[]
Designer:
Unknown
Typography:
Custom
Launched:
July 21, 2004
Alternate version.
2006–2016[]
Designer:
Unknown
Typography:
Hoefler Text (modified)
Launched:
February 15, 2006
Alternate version used until 2010
2015-2016 (prototype), 2016–present[]
Designer:
Unknown
Typography:
Foco Bold
Launched:
April 13, 2016
The full adoption of this logo in April 2016 was the end of a slow phasing in of a new design scheme for Southeastern Grocers' brands, to better align it with sister brands Harveys, Fresco y Más (who also underwent slow rollouts of their own, parallel to W-D), and formerly Bi-Lo, whose logo already contained round-cornered type similar to the Foco typeface. In 2024, Southeastern Grocers (minus Fresco y Más, which was divested) was purchased by Aldi. Conversion began on the first of 220 SEG stores in March 2024, Aldi sold SEG and its remaining Winn-Dixie and Harveys locations to investors in February 2025.