Wong | Logopedia

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1942–1983	1983–2005	2005–2012 (primary), 2021–present (secondary)	2012–present

Wong is a Peruvian premium supermarket chain created as a winery in 1942 by Erasmo Wong Sr. and then became a supermarket chain in 1983. Since 2010, it has been owned by Cencosud.

E. Wong[]

1942–1983[]

1983–2005[]

Designer:

Alexander Forsyth

Typography:

Pump Bold

Launched:

July 5, 1983

Wong[]

2005–2012 (primary), 2021–present (secondary)[]

Designer:

FutureBrand

Typography:

Custom

Launched:

July 7, 2005

In 2005, the logo changed and the name also changed to simply "Wong". In 2021 it was used again in a secondary way, mostly in television commercials.

2012–present[]

Designer:

IMAX Branding

Typography:

Custom ("Wong")
Rezland ("Cencosud")

Launched:

May 2012

In 2012, the word Cencosud was added below the word "Wong" following its acquisition by Cencosud. It was created by IMAX Branding to commemorate the 70th anniversary of the supermarket.

V • T • E

Cencosud

Supermarkets:

Wholesale / Cash and Carry:
Brazil: Bretas Atacarejo | GIGA Atacado | Mercantil Atacado
Argentina: Makro⁸

Home Improvement and Construction
Easy (Chile | Argentina | Colombia) | Blaisten (Argentina)

V • T • E

Mi Duende Mágico

Part of Cencosud

Events:
Corrida MagiK¹ | Mi Duende Mágico, El Show²

Other assets:
Mi ABC Duenderil³ | My Magic Friend

International brands:
France | Mexico | Spain
Defunct: Peru | Colombia

Notes

¹	Joint venture with Fundación Nuestros Hijos.
²	Broadcast on NTV (a company created by TVN) in 2023.
³	Joint venture with Caja Los Andes.

V • T • E

Corporación EW

Television channels

Willax Televisión

V • T • E

Willax original programming

Shopping malls
Plaza Norte | Mall del Sur

Services
Gran Terminal Terrestre Plaza Norte | Tarjeta W

Former brands
Wong¹ | Metro ¹| Plaza Lima Sur¹

Defunct brands
Eco Almacenes | American Outlet

Notes:
¹Currently owned by Cencosud

Notes

¹	Formerly owned by Corporación EW.
²	In conjunction with Scotiabank.
³	In conjunction with Ionix.
⁴	Broadcast by TVN (2010–2016), Canal 13 (2017-2018) and Mega (2023–present).
⁵	Only 1 location keeps using the Metro Express brand, other locations have either closed or rebranded as Spid.
⁶	Previously owned by Carrefour.
⁷	67% ownership.
⁸	Only in Argentina.
⁹	Easy was a sponsor of the Copa Chile.