Logopedia
Register
Advertisement
1960–1972 1972–1987 1987–2009 2009–2012 2012–present
1960–1972 1972–1987 1987–2009 2009–2012 2012–present

Woolworths began operation on 5 December 1924 in Sydney's Pitt Street Imperial Arcade as Woolworths Stupendous Bargain Basement. Their second supermarket opened in Queen Street, Brisbane on 6 August 1927.

1960–1972[]

Woolworths 1960

1972–1987[]

Woolworths 1976

1987–2009 (2009–present, exterior signage)[]

Woolworths 1987-alt

In 1987, Woolworths launched their "The Fresh Food People" slogan to unite marketing material with Safeway, which is still used today. Some locations such as Booragoon in Western Australia, Kambah in the ACT and Eastwood in New South Wales still use this logo as exterior signage.

2009–present[]

2009–2012[]

Woolworths 2009

The last remaining Safeway stores in the state of Victoria rebranded into Woolworths.

2012–2014, 2021-present[]

Woolworths 2012

In 2021, Woolworths dropped 'The Fresh Food People' from the logo, as they instated 'That's todays fresh food people' as their new motto.

2012–2014[]

Woolworths 2012-AFFP

This version of the logo phased out the use of red in the logo. For a period of time, the company slogan was changed to reflect Woolworths' commitment to delivering its customers Australian produce.

2014–2015[]

Woolworths 2014

The original slogan was restored along with a new version of the advertising jingle.

2015–2021[]

Woolworths 2015

The current Woolworths logo remains, but a new handwritten version of the chain's slogan started appearing in catalogs in late September.

Advertisement