In 1987, Woolworths launched their "The Fresh Food People" slogan, which is still used today.
The last remaining Safeway stores in Victoria, Australia changed their name back to Woolworths.
This version of the logo phased out the use of red in the logo. For a period of time, the company slogan was changed to reflect Woolworths' commitment to delivering its customers Australian produce.
The original slogan was restored along with a new version of the advertising jingle.
The current Woolworths logo remains, but a new handwritten version of the chain's slogan started appearing in catalogs in late September.