Woolworths Supermarkets

1960–1976	1976–1987	1987–2009	2009–2012	2012–2014	2014–2015	2015–present

1960–1976

1976–1987

1987–2007

In 1987, Woolworths launched their "The Fresh Food People" slogan, which is still used today.

Alternate variant (2001-2007)

2009–present

2009–2012

The last remaining Safeway stores in Victoria, Australia changed their name back to Woolworths.

2012–2014

This version of the logo phased out the use of red in the logo. For a period of time, the company slogan was changed to reflect Woolworths' commitment to delivering its customers Australian produce.

2014–2015

The original slogan was restored along with a new version of the advertising jingle.

Alternate variant

2015–present

The current Woolworths logo remains, but a new handwritten version of the chain's slogan started appearing in catalogs in late September.

Horizontal variant

2018 Christmas variant