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| + | {{ImageTOC |
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| − | ==Early 1970s - 1987== |
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| + | |Woolworths_1960.svg|1960–1976 |
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| − | <p style="text-align: center;">[[File:Woolies70s.gif]]</p> |
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| + | |Woolworths_1976.svg|1976–1987 |
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| + | |Woolworths_1987.svg|1987–2007 |
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| + | |Woolworths_2009.svg|2007–2012 |
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| + | |Woolworths_2012.svg|2012–2014 |
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| + | |Woolworths_2014.svg|2014–2015 |
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| + | |Woolworths_2015.svg|2015–present |
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| + | }} |
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| + | '''Woolworths''' began operation on 5 December 1924 in Sydney's Pitt Street Imperial Arcade as ''Woolworths Stupendous Bargain Basement''. Their second supermarket opened in Queen Street, Brisbane on 6 August 1927. |
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| − | <p style="text-align: center;">'''Early Woolworths logo used throughout the 1970s and 1980s.'''</p> |
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| − | == |
+ | ==1960–1976== |
| + | [[File:Woolworths_1960.svg|center|200px]] |
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| − | <p style="text-align:center">[[File:Woolworths-OLD.png]]</p> |
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| + | ==1976–1987== |
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| − | In 1987, Woolworths launched a new campaign, "The Fresh Food People", which is still in use to this day, albeit with a newer logo created in 2009. |
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| + | [[File:Woolworths_1976.svg|center|200px]] |
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| − | == |
+ | ==1987–2007== |
| + | [[File:Woolworths_1987.svg|center|400px]] |
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| − | <p style="text-align:center">[[File:Safeway-OLD.png]]</p> |
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| + | In 1987, Woolworths launched their "The Fresh Food People" slogan, which is still used today. Some locations such as Booragoon in Western Australia and Eastwood in New South Wales still use this logo. |
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| − | In 1985, Woolworths Limited acquired the Australian division of Safeway, Inc. Two years later, Safeway's "ribbon leaf" logo (the same one as Safeway in the US) was replaced by Woolworths Limited's "The Fresh Food People" branding. |
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| + | <gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center"> |
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| − | ==2009 - Current== |
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| + | Woolworths logo.png|Alternate print variant {{Better logo needed gallery}} |
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| + | Woolworths_1987-alt.svg|Alternate variant<br>(2001–2007) |
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| + | </gallery> |
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| + | ==2007–present== |
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| − | <p style="text-align:center">'''[[File:Woolworths-NEW.png]]'''</p> |
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| + | ===2007–2012=== |
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| + | [[File:Woolworths_2009.svg|center|200px]] |
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| − | The last remaining Safeway stores in |
+ | The last remaining [[Safeway (Australia)|Safeway]] stores in the state of Victoria rebranded into Woolworths. |
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| − | [[Category:Liquor]] |
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| − | == |
+ | ===2012–2014=== |
| + | [[File:Woolworths_2012.svg|center|200px]] |
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| − | *[[Safeway]] |
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| + | |||
| − | [[Category:Retail]] |
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| + | This version of the logo phased out the use of red in the logo. For a period of time, the company slogan was changed to reflect Woolworths' commitment to delivering its customers Australian produce. |
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| − | [[Category:Victoria]] |
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| + | |||
| − | [[Category:New Zealand]] |
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| + | ===2014–2015=== |
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| + | [[File:Woolworths_2014.svg|center|200px]] |
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| + | |||
| + | The original slogan was restored along with a new version of the advertising jingle. |
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| + | |||
| + | <gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center"> |
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| + | Woolworths_2014-alt.svg|Alternate variant |
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| + | </gallery> |
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| + | |||
| + | ===2015–present=== |
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| + | [[File:Woolworths_2015.svg|center|200px]] |
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| + | |||
| + | The current Woolworths logo remains, but a new handwritten version of the chain's slogan started appearing in catalogs in late September. |
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| + | |||
| + | <gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center"> |
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| + | Woolworths_2015-hori.svg|Horizontal variant |
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| + | woolworths_xmas2018.png|Christmas variant<br>(2018) |
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| + | </gallery> |
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| + | |||
| + | {{Woolworths Group}} |
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| ⚫ | |||
[[Category:Retail outlets in Australia]] |
[[Category:Retail outlets in Australia]] |
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| ⚫ | |||
[[Category:Woolworths Limited]] |
[[Category:Woolworths Limited]] |
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| − | [[Category: |
+ | [[Category:Bella Vista, New South Wales]] |
Revision as of 07:01, 18 August 2020
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| 1960–1976 | 1976–1987 | 1987–2007 | 2007–2012 | 2012–2014 | 2014–2015 | 2015–present |
Woolworths began operation on 5 December 1924 in Sydney's Pitt Street Imperial Arcade as Woolworths Stupendous Bargain Basement. Their second supermarket opened in Queen Street, Brisbane on 6 August 1927.
1960–1976
1976–1987
1987–2007
In 1987, Woolworths launched their "The Fresh Food People" slogan, which is still used today. Some locations such as Booragoon in Western Australia and Eastwood in New South Wales still use this logo.
(2001–2007)
2007–present
2007–2012
The last remaining Safeway stores in the state of Victoria rebranded into Woolworths.
2012–2014
This version of the logo phased out the use of red in the logo. For a period of time, the company slogan was changed to reflect Woolworths' commitment to delivering its customers Australian produce.
2014–2015
The original slogan was restored along with a new version of the advertising jingle.
2015–present
The current Woolworths logo remains, but a new handwritten version of the chain's slogan started appearing in catalogs in late September.
(2018)
| Business to Consumer Food Australia: Woolworths (Metro | Milkrun | Macro Wholefoods Market | Mobile) More Everyday Business to Business Food Retail Platforms Former Defunct  |