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| + | {{ImageTOC |
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| − | == ?-1976 == |
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| + | |Woolworths_1960.svg|1960–1976 |
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| − | [[File:Woolworths-logo-1960-0.jpg|centre|thumb|184x184px]] |
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| + | |Woolworths_1976.svg|1976–1987 |
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| + | |Woolworths_1987.svg|1987–2007 |
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| + | |Woolworths_2009.svg|2007–2012 |
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| + | |Woolworths_2012.svg|2012–2014 |
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| + | |Woolworths_2014.svg|2014–2015 |
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| + | |Woolworths_2015.svg|2015–present |
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| + | }} |
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| + | '''Woolworths''' began operation on 5 December 1924 in Sydney's Pitt Street Imperial Arcade as ''Woolworths Stupendous Bargain Basement''. Their second supermarket opened in Queen Street, Brisbane on 6 August 1927. |
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| − | ==1976-1987== |
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| ⚫ | |||
| − | ==1987-2009== |
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| + | ==1960–1976== |
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| − | [[File:WoolworthsLogo1987.jpeg|centre|thumb|460x460px]]In 1987, Woolworths launched a new campaign, "The Fresh Food People", which is still in use to this day, albeit with a newer logo created in 2009. |
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| ⚫ | |||
| + | ==1976–1987== |
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| − | wlwrthsSIDE.jpg|Variation |
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| + | |||
| + | ==1987–2007== |
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| + | [[File:Woolworths_1987.svg|center|400px]] |
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| + | |||
| + | In 1987, Woolworths launched their "The Fresh Food People" slogan, which is still used today. Some locations such as Booragoon in Western Australia and Eastwood in New South Wales still use this logo. |
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| + | |||
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| + | Woolworths logo.png|Alternate print variant {{Better logo needed gallery}} |
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| + | Woolworths_1987-alt.svg|Alternate variant<br>(2001–2007) |
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</gallery> |
</gallery> |
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| − | == |
+ | ==2007–present== |
| + | ===2007–2012=== |
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| + | [[File:Woolworths_2009.svg|center|200px]] |
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| ⚫ | |||
| − | === 2009-2012 === |
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| + | |||
| ⚫ | |||
| + | ===2012–2014=== |
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| ⚫ | |||
| + | [[File:Woolworths_2012.svg|center|200px]] |
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| − | === 2012-2014 === |
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| − | [[File:SCA WolworthsLogo 744.jpg|centre|thumb|230x230px]] |
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This version of the logo phased out the use of red in the logo. For a period of time, the company slogan was changed to reflect Woolworths' commitment to delivering its customers Australian produce. |
This version of the logo phased out the use of red in the logo. For a period of time, the company slogan was changed to reflect Woolworths' commitment to delivering its customers Australian produce. |
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| − | === |
+ | ===2014–2015=== |
| + | [[File:Woolworths_2014.svg|center|200px]] |
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| − | [[File:Woolworths TFFP stacked CMYK.jpg|centre|thumb|220x220px]] |
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| + | Woolworths_2014-alt.svg|Alternate variant |
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| − | |||
| ⚫ | |||
| − | wlwrthsSIDE2014.png|Variation used in print (emulating the 1987 logo layout) |
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</gallery> |
</gallery> |
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| − | === |
+ | ===2015–present=== |
| − | [[File: |
+ | [[File:Woolworths_2015.svg|center|200px]] |
| + | |||
The current Woolworths logo remains, but a new handwritten version of the chain's slogan started appearing in catalogs in late September. |
The current Woolworths logo remains, but a new handwritten version of the chain's slogan started appearing in catalogs in late September. |
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| + | <gallery position="center" hideaddbutton="true" widths="150" bordercolor="transparent" captionalign="center"> |
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| − | This change came after the unsuccessful 'Cheap Cheap' campaign which tried to showcase Woolworths' low pricing using a series of ads starring a pair of green CGI birds. Not long after the 'Cheap Cheap' campaign began, Woolworths' rival [[Coles]] started their 'Coles Fresh' campaign. This caused the public's perception of product quality to fall in Coles' favour for the first time. Woolworths cut the campaign and returned to only using their 'Fresh Food People' tagline, although implementing a refreshed appearance including a new catalog layout and new ads promoting their Aussie grown seasonal produce.{{Template:Woolworths Limited}} |
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| + | Woolworths_2015-hori.svg|Horizontal variant |
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| + | woolworths_xmas2018.png|Christmas variant<br>(2018) |
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| − | [[Category:Victoria]] |
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| + | </gallery> |
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| + | |||
| + | {{Woolworths Group}} |
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[[Category:Supermarkets]] |
[[Category:Supermarkets]] |
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| − | [[Category: |
+ | [[Category:Supermarkets in Australia]] |
| − | [[Category:New Zealand]] |
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[[Category:Retail outlets in Australia]] |
[[Category:Retail outlets in Australia]] |
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| ⚫ | |||
[[Category:Woolworths Limited]] |
[[Category:Woolworths Limited]] |
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| − | [[Category:Supermarkets in Australia]] |
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[[Category:Bella Vista, New South Wales]] |
[[Category:Bella Vista, New South Wales]] |
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| − | [[Category:1970s]] |
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| − | [[Category:Missing year throughout logo]] |
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Revision as of 07:01, 18 August 2020
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| 1960–1976 | 1976–1987 | 1987–2007 | 2007–2012 | 2012–2014 | 2014–2015 | 2015–present |
Woolworths began operation on 5 December 1924 in Sydney's Pitt Street Imperial Arcade as Woolworths Stupendous Bargain Basement. Their second supermarket opened in Queen Street, Brisbane on 6 August 1927.
1960–1976
1976–1987
1987–2007
In 1987, Woolworths launched their "The Fresh Food People" slogan, which is still used today. Some locations such as Booragoon in Western Australia and Eastwood in New South Wales still use this logo.
(2001–2007)
2007–present
2007–2012
The last remaining Safeway stores in the state of Victoria rebranded into Woolworths.
2012–2014
This version of the logo phased out the use of red in the logo. For a period of time, the company slogan was changed to reflect Woolworths' commitment to delivering its customers Australian produce.
2014–2015
The original slogan was restored along with a new version of the advertising jingle.
2015–present
The current Woolworths logo remains, but a new handwritten version of the chain's slogan started appearing in catalogs in late September.
(2018)
| Business to Consumer Food Australia: Woolworths (Metro | Milkrun | Macro Wholefoods Market | Mobile) More Everyday Business to Business Food Retail Platforms Former Defunct  |