In 1984, around the same time the Woolworth Holdings group (now Kingfisher plc) acquired Comet, Woolworths trialed a new store format called 'Cornerstone'. The few stores that were given this format were renamed to "Woolworths".
1985–2009[]
Designer:
Unknown
Typography:
Gill Sans Condensed Bold
Launched:
1985
Following a takeover bid from Paternoster Stores Ltd. (later Woolworth Holdings, and now Kingfisher) in 1982, Woolworth stores in Britain were given a refresh starting from 1985.
The new branding, initially codenamed 'Operation Focus', was accompanied by the removal of the retailer's least popular lines and a name change. The name, as a result, was changed to "Woolworths". All stores had received the new look by 1990.
The logo was used in tandem with the 2004 logo until all Woolworths stores were closed in 2009.
Smaller stores were commonly branded as "Woolworths Local" during this time.
2004–2009[]
SVG NEEDED
Designer:
Unknown
Typography:
Gill Sans Condensed Bold
Launched:
2004
A modified version of the 1985 wordmark was introduced in 2004.
Woolworths went into administration on 26th November 2008. The final stores closed on January 6th, 2009.
This symbol, showing a curve going over a W, was commonly seen at storefront signs in the 2000s.
2001–2009[]
Designer:
Unknown
Typography:
Tahoma
Launched:
2001
Some refurbished branches in the early 2000s received a new logotype.
An early version of this logo, where the letters are not in all caps, is seen at some of the first stores to receive this rebrand in 2001.
2008[]
Designer:
Unknown
Typography:
Aaux Next Black
Launched:
May 2008 (advertisements) September 2008 (website)
This logo was first used in adverts in May 2008 and was then rolled out to the website in September 2008. For the first time since the 1970s, the wordmark is no longer fully capitalized.
It was intended to be a new logo Woolworths would implement ahead of the centenary in November 2009, but the store's collapse prior meant this didn't go ahead.
Currently, the German Woolworths company owns the rights to the "Woolworth" brand and name in the UK and Ireland, having acquired them from The Very Group from 2021 to 2024.