This page only shows primary logo variants. For other related logos and images, see:
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| 1960–1972 | 1972–1987 | 1987–2009 | 2009–2012 | 2012–present |
Woolworths began operation on 5 December 1924 in Sydney's Pitt Street Imperial Arcade as Woolworths Stupendous Bargain Basement, named after the expanding American Woolworth chain which had yet to trademark its name in Australia. Their second supermarket opened in Queen Street, Brisbane on 6 August 1927.
1960–1972[]
1972–1987[]
1987–2009 (2009–present, exterior signage)[]
In 1987, Woolworths launched their "The Fresh Food People" slogan to unite marketing material with Safeway, which is still used today. The oldest known location with the logo is Eastwood in New South Wales. Other stores like Kambah in the ACT, and Booragon in Western Australia still has it up too.
2009–present[]
2009–2012[]
In 2009, the logo got an overhaul for the first time since 1987, it now has an apple for its icon, and the "Woolworths" text is now lowercase. Safeway stores in Victoria slowly got converted to Woolies from 2009 to 2017.
2012–2014, 2021-present[]
This logo phased out the use of red in the wordmark. In 2021, Woolworths dropped 'The Fresh Food People' from the logo for a period of time, as they instated slogans like 'That's todays fresh food people' and 'Get your woolies worth'.
2012–2014[]
For a period of time, the company slogan was changed to reflect Woolworths' commitment to delivering its customers Australian produce.
2014–2015[]
The original slogan was restored along with a new version of the advertising jingle.
2015–present[]
The current Woolworths logo remains, but a new handwritten version of the chain's slogan started appearing in catalogs in late September.
| Woolworths Retail Australia: Woolworths (Metro | Macro Wholefoods Market) Everyday W Living Woolworths Food Company Retail Platforms Former Defunct  |