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2010 | 2010–2014 | 2014–2021 | 2021–present |
2010
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Xiaomi started out in April 2010 as a software company for smartphones. This logo was short lived, being used in only 4 months as it was later replaced by a now more recognizable logo.
2010–2014
In August 2010, following the release of MIUI V1, Xiaomi updated their new logo featuring the significant "MI" icon with their Chinese name (小米) and their former website before they started to sell their products outside China. The global variant removes the Chinese full name in favor of just the Mi logo.
2014–2021
This version was slightly modified with a different shade of orange and an app icon-like box.
2019–2021
Xiaomi first introduced its wordmark globally as a main logo alongside the 2014 Mi logo to reintroduce its full brand name, and then later introduced in China as a secondary logo in the same year. The wordmark was used in some of their products, including its Mi-branded smartphones like the Mi Note 10 (also known as Mi CC9 Pro in Mainland China) and Mi 11 series.
2021–present
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The new logo was presented on March 30, 2021 on Xiaomi 2021 New Product Launch Part II keynote. The Mi logomark and the 2019 Xiaomi wordmark are being modified as part of its new "Alive" branding identity designed by Japanese graphic designer Kenya HARA.
2021–present
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External Links
Xiaomi
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Sub-Brands: Amazfit | Black Shark | Redmi | Poco | Xiaomi Smart Life Software: Former Sub-Brands: |