This page only shows primary logo variants. For other related logos and images, see:
|
|
|
|
|
|
|
| April–August 2010 | 2010–2014 | 2014–2021 | 2019–2021 | 2021–present (parent) | 2021–present (products) |
April–August 2010[]
|
SVG NEEDED |
Xiaomi started out in April 2010 as a smartphone software company; this logo was short lived, being used for only 4 months as it was later replaced by a now more recognizable logo.
2010–present[]
2010–2014[]
In August 2010, following the release of MIUI V1, Xiaomi updated their logo featuring a "MI" icon with their Chinese name (小米) and their former website before they started to sell their products outside China. The Mi stands for "Mobile Internet" and "Mission Impossible". The global variant removes the Chinese full name, only keeping the MI logo. The "M" of a MI logo was a bit similar to the 1992 logo of RTP Madeira until it was dropped 1 year later.
2014–2021[]
This version was slightly modified with a different shade of orange and an app icon-like box.
2019–2021[]
Xiaomi first introduced its wordmark globally as a main logo alongside the 2014 Mi logo to reintroduce its full brand name, and then later introduced in China as a secondary logo in the same year. The wordmark-only variant was used in some of their products, including its Mi-branded smartphones like the Mi Note 10 (also known as Mi CC9 Pro in China), Mi A3 (Mi CC9e) and Mi 11 series.
2021–present[]
2021–present (parent)[]
|
|
|
The new logo was presented on March 30, 2021 on the Xiaomi 2021 New Product Launch Part II keynote. The Mi logomark and the 2019 Xiaomi wordmark were modified as part of its new "Alive" branding identity designed by Japanese graphic designer Kenya Hara. It is also used as a startup logo in all of Xiaomi and Redmi branded devices since late 2021.
- Xiaomi unveils new “alive” branding identity - Mi Blog, March 30, 2021
2021–present (products)[]
|
|
|
With the release of Xiaomi MIX 4, Xiaomi dropped the "Mi" branding on their products [1] globally in favor of its full name, and the wordmark will be shown in all of its future products. The Mi logo will be remained as a parent logo.
References[]
External links[]
Xiaomi
| ||||||
|---|---|---|---|---|---|---|
| Main Brands: Xiaomi (Auto | Book | Civi | Pad | Smart Life | Watch) | MIX Sub-Brands: Software: Defunct/Former Brands and Assets: Notes
 |