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1881–1895
This was the founding organization's original logo and is today the logo of the World Alliance of YMCAs. The text in the center refers to a verse from the Christian Holy Bible's New Testament book of John, 17:21 ("That they may be one"), which was and remains the organization's motto.
1891–1895
This is the first known appearance of the red triangle which is still used in the organization's logo today, as proposed by Luther H. Gulick, MD in 1891. The equal sides of the triangle stand for “man’s essential unity, body, mind and spirit, each being a necessary and eternal part of man, he being neither one alone…”[1]
1895–1896
1896–1897
1897–1967
This is the first simplified modern version of the logo, which appeared up until 1967. The text inside the red triangle has been dropped, and only the triangle itself and the organization's initials remain. All religious imagery and references have also been deleted.
1967–present (Worldwide)
In 1967, the organization's National Board approved this logo design, created by a Chicago, IL designer at the behest of the Chicago YMCA's then General Executive, John Root. "We had shaped and reshaped, used and abused our symbol so much that no strong, single corporate identity came through," Root said at the time explaining the need for a new logo.[2] It incorporates Gulick's original red triangle and emphasizes the group's first initial, reflecting the fact that by this time most people tended to refer to the group and its facilities simply as "the Y."
2010–present (United States)
The YMCA in the United States revealed a new identity in July 12, 2010, now officially calling itself the Y. Siegel & Gale were behind the new identity. This logo had received negative reviews and criticism.[3]
The new logo exists in several different versions, some with and some without gradients, and several different color combinations.
References
- ↑ "History of the Y Logo," unknown author, ymca.net.
- ↑ "History of the YMCA Logo," Green Bay YMCA website.
- ↑ http://06880danwoog.com/2012/01/14/the-y-has-already-moved/