Yahoo got its first logo during its establishment in 1994; it consisted of the "Yahoo" wordmark colored black and in the Times New Roman font.
In March 1995, when the company changed its name to Yahoo!, it introduced another logo with a much more elaborate text that includes an exclamation point at the end, but it was short-lived, being used for only 5 months.
On August 1995, Yahoo! introduced a new logo with a simplified font and slight shadow behind the text. The logo is colored bright red and an icon below was launched at the same time but was discontinued in the same year before being replaced with a new one above 2 years later in 1997.
A logo was also launched consisting of a stylized yellow jumping "Y" figure on a blue circle with the "Yahoo!" wordmark above often written below, but the logo was also short-lived and was phased out in December 1995.
2009–2013AOL also received a new logo in the same year.
From August 7 to September 4, Yahoo! was cycling through 30 different logos, with the finalized logo expected to launch on September 5.
On September 5, 2013, Yahoo! premiered an entirely new logo, this was finalized 30 days later on October 5th. This logo is now used on all Yahoo! products, except Yahoo! Japan.
In January 2017, Yahoo! sold the majority of its core business to US telco Verizon, which already owned AOL. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.
In summer 2017, AOL acquired Yahoo! to become Oath (currently Verizon Media). Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company. However, these companies still exist as a division of Verizon Media.
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