Yahoo got its first logo during its establishment in 1994; it consisted of the "Yahoo" wordmark colored black and in the Times New Roman font, displayed as plain text.
In March 1995, when the company changed its name to Yahoo!, it introduced another logo with a much more elaborate text that includes an exclamation point at the end, but it was short-lived, being used for only 5 months.
A logo was also launched consisting of a stylized yellow jumping "Y" figure on a blue circle with the "Yahoo!" wordmark above often written below. Nicknamed as the jumping "Y" guy, the logo was designed in-house by David Shen, with a later revision made with the assistance of Organic Online, which introduced a new wordmark.
“We made sure the letters rose towards the right so that, upon reading the word, you would get a sense of rising energy with the exclamation point punctuating that energy at the end”
On January 1996, Yahoo! introduced a new logo with a red wordmark (the one originally introduced in late 1995 by David Shen and Organic Online) and a slight shadow behind the text.
In May 2009, Yahoo! launched a recolored version of the 1995 logo in purple without an outline or shadow, although it did not get into its full effect until November 12, 2009, when the site received a revamp, entirely removing the previous red color from 1995. It was not used in some countries, most notably Yahoo!7 (of Australia), which still used the 1995 logo until 2014. Coincidentally, the now-related AOL also received a new logo in the same year.
- See also: Yahoo!/2013 Pre-launch Logos
On September 5, 2013, Yahoo! premiered an entirely new logo, this was finalized 30 days later on October 5th.
In January 2017, Yahoo! sold the majority of its core business to US telco Verizon, which already owned AOL. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.
In summer 2017, AOL acquired Yahoo! to become Oath (currently Verizon Media). Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company. However, these companies still exist as a division of Verizon Media.
On September 23, 2019, Yahoo! rolled out a new logo with a new bolder typeface and now all lowercase for the first time. It also saw a newly-redesigned logo for Yahoo! Mail. The visual refresh, designed by Pentagram, accompanies a upcoming slew of new products. The font is rendered in a modified version of Centra No. 2.
“Our new look is just a sign of bigger, more important changes in the works. We’re rolling out a series of new products and features to help you get more of what you love”
—Yahoo! Press Release, September 23, 2019
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