Yahoo Logo 1994 Yahoo-1995 Yahoo! 1995 logo Yahoo logo 1995 symbol Yahoo Logo Yahoo!
1994–1995 1995 1995–2009 1995 2009–2013 2013–present


Yahoo Logo 1994

Yahoo got its first logo during its establishment in 1994; it consisted of the "Yahoo" wordmark colored black and in the Times New Roman font.



In March 1995, when the company changed its name to Yahoo!, it introduced another logo with a much more elaborate text that includes an exclamation point at the end, but it was short-lived, being used for only 5 months.


Yahoo! 1995 logo

On August 1995, Yahoo! introduced a new logo with a simplified font and slight shadow behind the text. The logo is colored bright red and an icon below was launched at the same time but was discontinued in the same year before being replaced with a new one above 2 years later in 1997.


Yahoo logo 1995 symbol

A logo was also launched consisting of a stylized yellow jumping "Y" figure on a blue circle with the "Yahoo!" wordmark above often written below, but the logo was also short-lived and was phased out in December 1995.


Yahoo Logo
In May 2009, Yahoo! launched a recolored version of the 1995 logo in purple without an outline or shadow, although it did not get into its full effect until November 12, 2009, when the site received a revamp, entirely removing the previous red color from 1995. It was not used in some countries, most notably Yahoo!7 (of Australia), which still used the 1995 logo until 2014. Coincidentally, the now-related AOL also received a new logo in the same year.

2013 (pre-launch)

From August 7 to September 4, Yahoo! was cycling through 30 different logos, with the finalized logo expected to launch on September 5.[1]



On September 5, 2013, Yahoo! premiered an entirely new logo, this was finalized 30 days later on October 5th. This logo is now used on all Yahoo! products, except Yahoo! Japan.

In January 2017, Yahoo! sold the majority of its core business to US telco Verizon, which already owned AOL. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.

In summer 2017, AOL acquired Yahoo! to become Oath (currently Verizon Media). Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company. However, these companies still exist as a division of Verizon Media.

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