FANDOM


This page only shows primary logo variants.
For other related logos and images, see:
/Other /2013 Pre-launch Logos

Contents

Yahoo Logo 1994 Yahoo-1995 Yahoo logo 1995 symbol Yahoo! 1995 logo Yahoo Logo Yahoo! Yahoo! 2019
1994–1995 1995 1995–1996 1996–2009 2009–2013 2013–2019 2019–present

Yahoo

1994–1995

Yahoo Logo 1994

Yahoo got its first logo during its establishment in 1994; it consisted of the "Yahoo" wordmark colored black and in the Times New Roman font, displayed as plain text.

Yahoo!

1995

Yahoo-1995

In March 1995, when the company changed its name to Yahoo!, it introduced another logo with a much more elaborate text that includes an exclamation point at the end, but it was short-lived, being used for only 5 months.

1995–1996

Yahoo logo 1995 symbol

A logo was also launched consisting of a stylized yellow jumping "Y" figure on a blue circle with the "Yahoo!" wordmark above often written below. Nicknamed as the jumping "Y" guy, the logo was designed in-house by David Shen[1], with a later revision made with the assistance of Organic Online, which introduced a new wordmark.

“We made sure the letters rose towards the right so that, upon reading the word, you would get a sense of rising energy with the exclamation point punctuating that energy at the end”
David Shen

1996–2013

1996–2009

Yahoo! 1995 logo

On January 1996, Yahoo! introduced a new logo with a red wordmark (the one originally introduced in late 1995 by David Shen and Organic Online) and a slight shadow behind the text.

2009–2013

Yahoo Logo

In May 2009, Yahoo! launched a recolored version of the 1995 logo in purple without an outline or shadow, although it did not get into its full effect until November 12, 2009, when the site received a revamp, entirely removing the previous red color from 1995. It was not used in some countries, most notably Yahoo!7 (of Australia), which still used the 1995 logo until 2014. Coincidentally, the now-related AOL also received a new logo in the same year.

2013–2019

See also: Yahoo!/2013 Pre-launch Logos
Yahoo!

On September 5, 2013, Yahoo! premiered an entirely new logo, this was finalized 30 days later on October 5th. This logo is now used on all Yahoo! products, except Yahoo! Japan.

In January 2017, Yahoo! sold the majority of its core business to US telco Verizon, which already owned AOL. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.

In summer 2017, AOL acquired Yahoo! to become Oath (currently Verizon Media). Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company. However, these companies still exist as a division of Verizon Media.

2019–present

Yahoo! 2019

On September 23, 2019, Yahoo! rolled out a new logo[2] with a new bolder typeface and now all lowercase for the first time. It also saw a newly-redesigned logo for Yahoo! Mail. The visual refresh, designed by Pentagram[3], accompanies a upcoming slew of new products. The font is rendered in a modified version of Centra No. 2.

“Our new look is just a sign of bigger, more important changes in the works. We’re rolling out a series of new products and features to help you get more of what you love”
Yahoo! Press Release[2], September 23, 2019

References

External links


Community content is available under CC-BY-SA unless otherwise noted.