AOL bought Yahoo! in summer 2017. The new company is called Oath (stylized as Oath:). The rebrand will affect the branding of all Yahoo! and AOL's services. The basis of the new name is around the company's commitment to provide a range of diverse services without being a content aggregate.
- Adweek - AOL’s Marketing Chief Explains the Name ‘Oath’ and Why It Matters for AOL and Yahoo’s Brands
On January 8, 2019, Verizon rebranded Oath as Verizon Media, initially using Verizon's 2015 logo and left the checkmark for their social media's avatar.
On April 30, 2019, Verizon added the word Media under the logo.
On May 3, 2021, Verizon announced that they were selling Verizon Media to Apollo for five billion dollars, with Verizon still holding 10% of the company. The combined company would be called Yahoo, Inc.. The deal has been completed on September 1, 2021.
|Owners: Apollo Global Management (90%) | Verizon Communications (10%)
Advertising and analytics services:
|Apollo Education Group | Ares Management | Caesars Entertainment | Career Builder | Chuck E. Cheese's | Diamond Resorts | Great Wolf Lodge | Hostess Brands | McGraw-Hill Education | Norwegian Cruise Line | Outerwall | Qdoba | Realogy | Sun Country Airlines | Verso Corporation