Yes, stylised in lowercase as yes, is the only satellite pay-TV operator in Israel. It is owned by the Israeli telecommunications company Bezeq, which also runs the IPTV service Sting TV. It also owns the production and distribution company yes Studios.
Yes rebranded on 1 November 2017, on the same day that Channel 2 split into Keshet 12 and Reshet 13. The rebrand was commissioned by the Tel Aviv-based branding agency Firma, which was also responsible for the branding of Yes’s sister IPTV service Sting TV and the new Israeli public broadcaster Kan. The circle was removed and the wordmark was tweaked, although an arc remains as a graphic element.