Yesterday (TV channel)

Contents

1998–2000	2000–2002	2002–2004	2004–2009	2009–2012	2012–present

UK Play

1998–2000

UK Play launched on October 10, 1998.

Play UK

2000–2002

In November 2000, UK Play was renamed Play UK.

UK History

2002–2004

UK History was launched on October 30, 2002, the same day the the new terrestrial television platform Freeview launched. The launch identity was on of the first channel identities designed by the newly launched BBC Broadcast (now known as Red Bee Media).

UKTV History

2004–2009

"We were asked by UKTV to come up with a new design for UKTV History. With the help of some clever research folk we established 'fascinating insights into history's best stories' as the most promising positioning line for the channel and this became the starting point for creative development. From this, we gently coaxed the brand essence of 'page-turning history' into centre stage and asked it to carry the show.

The idents took the form of rapidly turning pages of a history book. Each page contained detailed information and, as they turned, the markings on their edges formed a fleeting image of an iconic image of historical significance - illustrating how the channel's programmes give the viewer a depth of information to help them form the bigger picture." – Red Bee Media

On March 8, 2004, all UKTV channels adopted the UKTV prefix, and UK History became UKTV History. The rest of the original identity remained.

Yesterday

2009–2012

In 2009, UKTV's rebrands came to their factual channels. UKTV History was renamed Yesterday on March 2, 2009. The text says "YeSTERDAY" with the thin "e" and the new tagline was "Where the past is always present". Red Bee Media was behind the new look and produced six new idents.

2012–present

On July 24, 2012, Yesterday got a new look.